Merijn te Booij stories

Merijn te Booij is an insightful author who explores the intricate relationships between empathy, personalisation, and customer service. His recent stories delve into how these elements are crucial for businesses aiming to elevate their customer experiences.

In his analysis of a Genesys survey, te Booij brings to light the gaps that businesses often overlook when trying to connect with their customers on a more personal level. By understanding these shortcomings, readers can gain knowledge about how empathy plays a critical role in customer satisfaction.

Furthermore, his coverage of Genesys' new eLearning program emphasizes the importance of training contact centre staff in empathy skills. This initiative not only enhances personalisation but also aims to redefine customer service in a way that feels more human and relatable. Readers can learn how investing in employee training can lead to more successful interactions with customers.