Marketing stories - Page 13

Jessie Stephens tops Australian Talent Index 2025 for tech brand endorsements, while Froomes leads in telecommunications campaigns, reveals survey.

Forrester's Total Experience Score reveals most Singapore banks fail to deliver customer experiences matching their brand promises, with Citibank and DBS leading.

Prophet appoints James Sawyer as VP Sales and Partnerships to boost growth and predictive decision intelligence in Sydney and Brisbane markets.

Becky Lim has been appointed Chief Sales Officer at Plaza Premium Group, tasked with leading global sales and driving growth across its airport hospitality services.

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

Coveo has enhanced AI support on Agentforce with custom context passthrough tools, boosting response accuracy and accelerating issue resolution for enterprises.

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

Vietnamese threat actor BatShade targets job seekers with malware disguised as recruitment documents, using new tactics for stealth and persistent infection.

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

L'Oréal unveils ten startups shortlisted for its 2025 SAPMENA Beauty Tech Innovation Programme, competing to pilot projects and gain mentorship across 35 markets.