Marketing strategy stories - Page 2
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Kaspersky appoints Adrian Hia as APAC Managing Director
Tue, 9th May 2023
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it automation
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partner programmes
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cybersecurity
Kaspersky has appointed Adrian Hia as its new Managing Director for Asia Pacific, responsible for driving business growth in the region.
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Gallagher appoints Melissa Vidakovic as Marketing Director
Mon, 20th Mar 2023
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partner programmes
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marketing strategy
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b2b
Global security leader Gallagher appointed Melissa Vidakovic as the new Marketing Director for Americas, bringing tech and software marketing expertise.
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Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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cleantech
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sustainability
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
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Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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marketing strategy
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thinxtra
Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.
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Code Climate appoints Kathleen Rohrecker as marketing senior vice president
Fri, 22nd Jul 2022
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partner programmes
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cmo
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oracle
Kathleen Rohrecker joins engineering management platform Code Climate as SVP, with a strong track record of scaling growth-stage tech companies.
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Martech experts reveal the “buzz” on personalisation
Thu, 30th Jun 2022
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data analytics
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martech
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planning
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
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HCL Technologies bolsters precision marketing offering
Mon, 22nd Jun 2020
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partner programmes
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digital marketing
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marketing strategy
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
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Acronis taps Steven McChesney as new CMO
Tue, 16th Jun 2020
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martech
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partner programmes
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marketing strategy
Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.
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Okta updates partner programme for 2020
Thu, 2nd Apr 2020
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it training
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partner programmes
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marketing strategy
Okta revamps its Partner Connect programme with enhanced training, accreditation, and marketing tools to bolster global distribution and partner expertise.
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The four key trends shaping modern consumer behaviour
Fri, 5th Jul 2019
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partner programmes
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social media
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branding
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
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Ingram Micro gives Cloud Marketplace an overhaul
Mon, 18th Mar 2019
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partner programmes
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ingram micro
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marketing strategy
Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.
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Kiwi tech marketers strengthen position by banding together
Mon, 30th Apr 2018
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partner programmes
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digital marketing
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qrious
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
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Asia Pacific marketers now global leaders in AI adoption – report
Tue, 27th Feb 2018
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crm
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cx
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martech
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
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Bendigo Bank employs IBM marketing automation tools
Thu, 27th Jul 2017
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uc
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it automation
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partner programmes
IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.
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Cadence is key to being heard - Fairfax Media CMO
Tue, 30th May 2017
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martech
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partner programmes
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marketing strategy
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
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Large disconnect between marketing strategy vision and execution - HubSpot
Thu, 18th May 2017
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martech
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partner programmes
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seo
The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.
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Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Mon, 8th May 2017
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data analytics
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martech
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partner programmes
For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.
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Young photography gear retailer uses social media to engage customers
Fri, 28th Apr 2017
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partner programmes
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smb
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social media
Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.
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Mumbai-based Netcore launches CX-based marketing solution
Mon, 24th Apr 2017
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crm
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cx
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martech
Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.
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Getting insight from your marketing analysis
Tue, 28th Feb 2017
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data analytics
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martech
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planning
Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.