Loyalty programmes stories

Miles Toolin, who is the Enterprise Solutions Lead for APAC at Eagle Eye, joins us today to tell us more about Eagle Eye and what they are doing in the APAC region.

According to Loyalty Now, it's important to look for a flexible solution instead of a one-size-fits-all promise.

Australian workers struggling with cost-of-living pressures will be able to get cash back on day-to-day purchases under a new hi-tech program.

"We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months' post the acquisition."

Loyalty NZ, known for the Flybuys loyalty programme, has completed the cloud migration programme with the help of partners The Instillery, AWS and VMware.

For leading brands, combining a digital-first experience with an effective loyalty program is critical to its customer-centric digital transformation. Yet why are so many brands getting it wrong?

There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.

When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.

New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.

ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.

Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.

Customer engagement has never been more central to the retail industry than in 2021. As the market becomes increasingly crowded and consumers become more tech-savvy, their expectations have risen, meaning that retailers need to do more than ever to capture their attention.

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.

As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.

Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.

Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey. 

Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.

Here are five ways in which businesses can increase the profitability of their rewards programs.

In three years, Goody has attracted more than 550,000 registered members in New Zealand.

The free app allows members to download hundreds of deals, across entertainment, dining, accommodation, pharmacy and beauty.