IT Brief Asia - Technology news for CIOs & IT decision-makers

Loyalty programmes stories

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Video: 10 Minute IT Jams - An update from Eagle Eye
Yesterday
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saas
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apac
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interview
Miles Toolin, who is the Enterprise Solutions Lead for APAC at Eagle Eye, joins us today to tell us more about Eagle Eye and what they are doing in the APAC region.
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Loyalty Now lists digital loyalty program benefits for businesses
This month
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data protection
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cx
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online retail
According to Loyalty Now, it's important to look for a flexible solution instead of a one-size-fits-all promise.
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Australian unions link with hi-tech company Loyalty Now
Last month
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loyalty programmes
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loyalty now
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economy
Australian workers struggling with cost-of-living pressures will be able to get cash back on day-to-day purchases under a new hi-tech program.
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Untie Nots wins deal with largest supermarket chain in Singapore
Thu, 1st Jun 2023
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marketing
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singapore
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loyalty programmes
"We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months' post the acquisition."
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Loyalty NZ completes cloud migration to unlock new value
Thu, 26th Jan 2023
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aws
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the instillery
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vmware
Loyalty NZ, known for the Flybuys loyalty programme, has completed the cloud migration programme with the help of partners The Instillery, AWS and VMware.
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2023 Trends: Future proof your loyalty program with a data-driven strategy
Mon, 14th Nov 2022
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data analytics
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digital transformation
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uber
For leading brands, combining a digital-first experience with an effective loyalty program is critical to its customer-centric digital transformation. Yet why are so many brands getting it wrong?
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How to implement an effective and personalised loyalty program
Wed, 8th Jun 2022
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bi
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big data
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data analytics
There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
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Harnessing digital innovations to maximise loyalty programmes and improve CX
Thu, 26th May 2022
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crm
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saas
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digital transformation
When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.
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Research unveils precarious customer loyalty for retailers
Wed, 18th May 2022
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crm
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cx
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martech
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
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Lightspeed launches all-in-one marketing platform in ANZ
Wed, 18th May 2022
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open source
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nz
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marketing
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
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How franchisees can benefit from card-linked, frictionless rewards programs
Wed, 16th Feb 2022
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martech
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cx
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loyalty programmes
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
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How investing in card-linked loyalty programs can improve customer retention
Tue, 1st Feb 2022
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bi
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big data
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data analytics
Customer engagement has never been more central to the retail industry than in 2021. As the market becomes increasingly crowded and consumers become more tech-savvy, their expectations have risen, meaning that retailers need to do more than ever to capture their attention.
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Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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martech
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marketing
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cookies
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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How card-linked loyalty programs will take eCommerce to the next level
Thu, 14th Oct 2021
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cx
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martech
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crm
A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.
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How open ecosystem, card-linked loyalty programs are changing Australian retail
Wed, 29th Sep 2021
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cx
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martech
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crm
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
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Data: the key to unlocking loyalty success
Mon, 27th Sep 2021
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martech
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loyalty programmes
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cheetah digital
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
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Unleashing the power of retail loyalty: Who is getting it right?
Mon, 30th Aug 2021
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crm
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cx
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martech
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey. 
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Businesses urged to improve customer experience through card-linked loyalty programs
Fri, 27th Aug 2021
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crm
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cx
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martech
Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.
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Five ways businesses can increase profitability from loyalty programs
Mon, 26th Jul 2021
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profit
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loyalty programmes
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ecommerce
Here are five ways in which businesses can increase the profitability of their rewards programs.
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Kiwi Startup Spotlight: From loyalty card, to app, and beyond
Mon, 11th Sep 2017
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startup
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new zealand business
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loyalty programmes
In three years, Goody has attracted more than 550,000 registered members in New Zealand.
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Goody launches loyalty app promising to save Kiwis thousands of dollars
Tue, 15th Aug 2017
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cloud services
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new zealand business
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loyalty programmes
The free app allows members to download hundreds of deals, across entertainment, dining, accommodation, pharmacy and beauty.
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