LiveRamp stories
Yahoo unveils Conversion API to boost ad tracking accuracy
This month
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yahoo
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digital advertising
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liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Kantar & LiveRamp expand partnership for ad targeting
Fri, 29th Nov 2024
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data protection
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data analytics
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kantar
Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.
LiveRamp enhances AI with new Perplexity, Chalice deals
Fri, 11th Oct 2024
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cx
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martech
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personalisation
LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.
Yahoo & LiveRamp partner to expand cookieless ad solutions
Thu, 25th Jul 2024
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martech
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omnichannel
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cookies
Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.
Databricks announces partnerships to boost data sharing
Fri, 7th Jun 2024
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martech
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ai
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healthtech
Databricks partners with industry giants like Shutterstock, T-Mobile, and Tableau to enhance data sharing and collaboration using Delta Sharing.
LiveRamp set to launch its new marketing platform in the APAC market
Fri, 8th Mar 2024
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martech
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market
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liveramp
LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.
LiveRamp acquires data clean room provider Habu for USD $200 million
Mon, 22nd Jan 2024
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data privacy
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financial results
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global expansion
LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.
Snowflake unveils enhanced tech to simplify machine learning model development
Thu, 2nd Nov 2023
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devops
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data analytics
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martech
Snowflake introduces advanced tech tools to streamline machine learning model development, boosting productivity and collaboration.
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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cx
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martech
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yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
LiveRamp unveils advanced clean room and cloud-first identity solutions
Wed, 11th Oct 2023
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data analytics
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public cloud
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martech
LiveRamp introduces new features offering skilled first-party data utilization and enhanced data collaboration.
LiveRamp and Pinterest enhance advertisement opportunities
Thu, 10th Aug 2023
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martech
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partner programmes
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pinterest
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
OpenX and LiveRamp expand from the US into Australia
Wed, 10th Mar 2021
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digital marketing
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liveramp
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partners
OpenX and LiveRamp expand partnership in Australia to enable local marketers with audience targeting solutions.
LiveRamp launches new Safe Haven platform for data collabs
Tue, 10th Mar 2020
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uc
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data analytics
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martech
LiveRamp has launched the new platform with the intention of enabling secure data collaboration between global brands and their partners.
LiveRamp brings data-driven marketing platform to Australia
Wed, 23rd May 2018
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data analytics
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martech
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planning
IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.