Kantar stories

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.

Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.