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Jason VandeBoom stories

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Jason VandeBoom is a prominent figure in the realm of customer experience automation, known for his role as the founder and CEO of ActiveCampaign. His work revolves around enabling companies to drive hyper growth through personalized experiences at scale, utilizing advanced automation techniques.

VandeBoom has recently overseen the launch of a sales engagement solution by ActiveCampaign, designed to help businesses unify their sales and marketing data for enhanced growth. This initiative is part of VandeBoom's broader vision to simplify and automate the customer lifecycle process.

Under VandeBoom's leadership, ActiveCampaign has made significant strides in Australia, reportedly saving businesses nearly four million hours in the past year through sophisticated customer experience automation solutions. This achievement showcases the effectiveness of their technology in driving operational efficiency.

Dedicated to fostering innovation, VandeBoom announced a new app development fund worth $2 million, aimed at supporting growing businesses. This fund underscores his commitment to empowering companies with the resources they need to succeed in a competitive market.

In a recent interview with TechDay, VandeBoom discusses the core aspects of customer experience automation and the mission behind ActiveCampaign. His insights offer a deeper understanding of how the company aims to revolutionize business operations through technology.

ActiveCampaign, under VandeBoom’s guidance, also appointed Sameer Kazi as President, bringing in the former CEO of Cheetah Digital to lead further growth. This strategic move highlights VandeBoom's ongoing efforts to enhance their powerful marketing automation solutions for businesses of all sizes.

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