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Awareness of retail fraud surges via social media, with risks looming at USD $107bn by 2029 as consumers grow tempted and acceptance rises.
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
Kevin Weil, OpenAI's Chief Product Officer, joins Cisco's board from May 12, 2025, to boost AI and growth strategies at the tech giant.
White Fox leads as Australia's most searched fashion brand globally, with 687,220 monthly searches and millions of social media followers worldwide.
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.
Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.
A new report reveals that 34% of Australian content creators foresee AI reshaping their industry by 2025, stirring excitement and apprehension alike.
The Metapack report reveals that by 2025, 60.1% of UK consumers prioritise delivery convenience, highlighting a shift towards innovative retail strategies.
Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.
Shoppers increasingly favour local luxury, with £41 billion spent annually on emotion-driven impulse buys, signalling a shift from big brands to local products.
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
WaveMaker and AT&T launch an app studio enabling influencers to create bespoke mobile-first wireless businesses with embedded 5G features and rapid deployment.
WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.
Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.
A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.
The UK ecommerce landscape is evolving rapidly, with 60.1% of consumers willing to switch brands for better delivery options, highlighting changing preferences.
