IT Brief Asia - Technology news for CIOs & IT decision-makers

Influencer Marketing stories

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Storyblok survey reveals consumers' festive buying behaviour and trust issues
4 days ago
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smartphones
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ai
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email
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
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Social commerce strategies: changing the retail game plan
Last week
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online shopping
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gen z
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social media
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
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GosuGamers broadens esports services amid sector growth in APAC
Last month
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grid
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data platform
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ceo
GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.
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Shoppers more likely to purchase a product with influencer support
Fri, 23rd Jun 2023
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social media
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smb
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retail
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.
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Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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ai
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digital marketing
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influencer marketing
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
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Komo changes the landscape of influencer marketing
Tue, 16th May 2023
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data ownership
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customer engagement
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talent
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.