Greenwashing stories

Young shoppers demand personalised, values-led eCommerce, pushing brands to adopt curated marketplaces that reflect identity, not just convenience or discounts.

UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.

UK leads global climate risk assessments with 83% companies involved, yet 54% feel unprepared despite strong net-zero commitments.

Banks can speed up the home energy transition by offering green mortgages that fund retrofits, lowering costs and cutting household emissions effectively.

KnowBe4 warns of a rise in eco-themed cyber scams on World Environment Day, urging caution and secure practices to protect supporters of green causes.

A One NZ report finds 77% of New Zealanders use AI but nearly half distrust large firms' ethics, demanding transparency and strong data protections.

Wayne Angus, Country Manager of Greenbox, highlights the urgent need for data security and environmental sustainability in tech waste management across Australasia.

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.

As over 66% of ASX200 companies commit to net zero by 2023, a recent analysis reveals fewer than 4% have credible plans to realise these targets.

A recent survey reveals 96% of finance leaders worry about non-financial reporting data reliability, with many considering AI as a potential remedy.

GaiaLens has been named a winner of FinTech Scotland's ESG innovation call, securing funding to enhance its Greenwashing Analytics Solution.

DLA Piper's 2024 Global M&A Intelligence Report reveals crucial trends in the M&A sector, highlighting buyer dominance and the rising influence of AI and ESG factors.

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

BSI and ICONTEC have launched a major initiative to develop an international net zero standard by COP30, aiming to clarify the net zero transition and boost climate action.

Australian start-up Pathzero has become the world’s largest private markets carbon emissions data network, covering USD $3.5 trillion in assets.

Major Australian firms like Deloitte and PwC back mandatory digital ESG reporting to comply with evolving regulations, aiming for easier, accurate disclosures.

Verne teams up with biotech firm VAXA to further cut carbon emissions, despite already using 100% renewable energy at Icelandic data centres.

Greenhushing is a significant threat to climate progress, and it's time for businesses to proudly communicate their legitimate efforts.

Businesses must directly tackle carbon emissions for financial savings and reputation; enterprises are urged to follow five steps towards digital sobriety and cleaner carbon health.