Graham Jackson stories
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AI in Commerce: Why retailers need to beware
Tue, 11th Jun 2024
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it training
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cx
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martech
Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.
![Story image](../../../../../uploads/story/2023/06/14/preview_GettyImages-1204099658.webp)
Balmain bolsters customer experience with Fluent Commerce
Wed, 14th Jun 2023
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martech
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commerce systems
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cx
Historic luxury house Balmain deploys Fluent Order Management to deliver an improved online customer experience.
![Story image](../../../../../uploads/story/2023/05/04/preview_GettyImages-1386672473.webp)
ALDO chooses Fluent to simplify its customer experience
Thu, 4th May 2023
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commerce systems
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martech
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supply chain systems
Multinational retailer ALDO Group implements a new distributed order management system from Fluent Commerce for omnichannel order fulfilment.
![Story image](../../../../../uploads/story/2023/03/21/preview_GettyImages-1051616786.webp)
Fluent Commerce partners Merkle to implement OMS for VF Corp
Tue, 21st Mar 2023
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cx
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martech
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commerce systems
Fluent Commerce is supporting the apparel and footwear company VF Corporation by partnering with customer experience firm Merkle to implement a new OMS.
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Fluent Commerce has a new Chief Technology Officer
Fri, 16th Dec 2022
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commerce systems
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martech
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vix technology
Fluent Commerce appoints Rob Crowley as their new global CTO. He will lead technology and product development for the company worldwide.
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Sephora goes live with Fluent Order Management in Australia
Fri, 14th Oct 2022
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cx
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martech
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commerce systems
Sephora selects Fluent Commerce's Order Management System to enhance customer experience in-store and online. Accenture is a key partner in the implementation.
![Story image](../../../../../uploads/story/2022/12/22/preview_Pranatharthi_Haran.webp)
Fluent Commerce appoints Pranatharthi Haran as APAC Managing Director
Tue, 26th Apr 2022
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cx
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martech
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commerce systems
Fluent Commerce appoints Pranatharthi Haran as APAC managing director, responsible for leading Sales and Operations in the region. #software #leadership.
![Story image](../../../../../uploads/story/2022/12/22/preview_Pranatharthi_Haran.webp)
Fluent Commerce appoints Pranatharthi Haran as APAC managing director
Tue, 26th Apr 2022
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cx
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martech
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commerce systems
Fluent Commerce appoints Pranatharthi Haran as APAC managing director, bringing breadth of experience from SAP and IBM.