GfK stories
![Story image](../../../../../uploads/story/2024/07/15/preview_VICTOR_HIDALGO.webp)
AI Appreciation Day: Q&A with NielsenIQ
Mon, 15th Jul 2024
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physical security
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data analytics
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ai
AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.
![Story image](../../../../../uploads/story/2024/05/22/preview_AZK_CUSTOMER_CATALYST.webp)
Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
![Story image](../../../../../uploads/story/2023/04/04/preview__Vanessa_Adams.webp)
Cint appoints Vanessa Adams as VP of Measurement
Mon, 3rd Apr 2023
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digital entertainment
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digital media
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video
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.
![Story image](../../../../../uploads/story/2022/12/04/preview_GettyImages-503554754.webp)
GfK offers insights into present day consumer sentiments
Tue, 6th Dec 2022
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analyst report
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consumers
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shopping
Consumer values have shifted due to global challenges, leading to increased purchases in home entertainment, health, and technology, according to GfK research.
![Story image](../../../../../uploads/story/2022/11/07/preview_Morten-Boyer_JOW-200204-0014_best__1_.webp)
Using data to find opportunities, not excuses: GfK shows the way
Mon, 7th Nov 2022
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martech
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data siloes
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data management
ANZ businesses must embrace data and adapt to changing consumer values and market dynamics, says GfK Australia and New Zealand MD Dr. Morten Boyer.
![Story image](../../../../../uploads/story/2021/09/10/preview_GettyImages-1299881295.webp)
Gfk's new AI platform combines market, consumer and brand analytics in a single source
Fri, 10th Sep 2021
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data analytics
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martech
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planning
GfK has launched gfknewron, an integrated, AI-powered software platform allowing companies to access market, consumer and brand data from a single source.
![Story image](../../../../../uploads/story/2020/04/02/preview_3sixt_instore_phones.webp)
How 3SIXT became a $250m consumer electronics success
Mon, 6th Apr 2020
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smartphones
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power / energy
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mobile accessories
From house brand to industry innovator, 3SIXT's AUD $250 million success stems from diverse electronics, sustainability, and cutting-edge battery tech.
![Story image](../../../../../uploads/story/2020/01/14/preview_6_Ambeo_Totale_rechts_MIT_HiRes_2.webp)
Hands-on review: Sennheiser Ambeo Sound Bar
Tue, 14th Jan 2020
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gaming
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data analytics
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martech
The thirteen drivers will have your sound bouncing off your walls while placing you in the centre of all the action.
![Story image](../../../../../uploads/story/2019/09/17/preview_GettyImages-1029147444.webp)
Qualtrics expands research & strategy team in APJ
Tue, 17th Sep 2019
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qualtrics
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r&d
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experience business
Qualtrics expands its research services and strategy team in APJ, reflecting growing investments and a commitment to delivering top-notch customer experiences.
![Story image](../../../../../uploads/story/2018/02/21/preview_Screen_Shot_2018-02-20_at_4.webp)
Mandatory data breach law comes into force THIS Thursday - are you ready?
Wed, 21st Feb 2018
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breach prevention
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risk & compliance
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cybersecurity
Despite the imminent law with crippling fines that affects almost every significant sized AU business, a Canon study has found 3 in 5 are unaware.
![Story image](../../../../../uploads/story/2016/06/23/preview_ThinkstockPhotos-462395627.webp)
Netflix still keeping mum about ratings
Thu, 23rd Jun 2016
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digital entertainment
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america
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nbc universal
Netflix maintains a code of silence around it's data, occasionally teasing the entertainment industry with snippets of information.
![Story image](../../../../../uploads/story/2016/05/18/preview_ransomware1.webp)
Ransomware: What your clients need to know
Thu, 26th May 2016
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firewalls
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malware
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network infrastructure
CryptoWall, Locky, TeslaCrypt. To make sense of today’s tech headlines, you have to learn an entire new vocabulary. Here's a few basics.
![Story image](../../../../../uploads/story/2016/05/25/preview_ThinkstockPhotos-504693928a.webp)
74% of Asia Pacific business flyers want in-flight internet
Wed, 25th May 2016
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uc
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inmarsat
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telco
90% of passengers want access to reliable in-flight internet. 74% of business flyers will spend more to use it, a survey by Inmarsat and GfK says.
![Story image](../../../../../uploads/story/2015/07/24/preview_huawei-logo.webp)
Huawei revenue skyrockets as company hones in on IoT strategy
Fri, 24th Jul 2015
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fintechs
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smartphones
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finance, leasing & rental
For the first half of 2015, Huawei Consumer Business Group continued to experience significant business growth.
![Story image](../../../../../uploads/story/2015/03/23/preview_ThinkstockPhotos-167454627.webp)
World Week Ahead: Equities to extend rally
Mon, 23rd Mar 2015
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us federal reserve
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analyst report
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gfk
A flurry of US economic data including on housing, manufacturing, inflation and GDP will determine the timing of a Fed Reserve interest rate increase.
![Story image](../../../../../uploads/story/2015/02/26/preview_trashcan.webp)
Smartphones: Could bigger screens herald the end of tablets?
Thu, 26th Feb 2015
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personal computing devices
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smartphones
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samsung
The concomitant move towards bigger screens in smartphone handsets may be about to throw a further spanner in the works.
![Story image](../../../../../uploads/story/2015/04/24/preview_gaming.webp)
PlayStation 3 delivers NZ's 'strongest platform' results in 2010
Fri, 11th Feb 2011
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gaming
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digital entertainment
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awards
Despite Xbox's holiday lead, PlayStation 3 named NZ's top platform in 2010, dominating in sales and growth, says Sony.
![Story image](../../../../../uploads/story/2015/04/24/preview_GettyImages-1132150691.webp)
Xbox NZ posts record year
Thu, 10th Feb 2011
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gaming
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digital entertainment
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xbox
Xbox NZ celebrates record-breaking year, dominating the 2010 holiday season with a 14% sales surge and a significant rise in LIVE subscribers.
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$158M in NZ gaming sales for 2010
Wed, 9th Feb 2011
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gaming
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digital entertainment
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analyst report
Market researchers report a 7% decline in New Zealand sales for the interactive games and entertainment category for 2010.
![Story image](../../../../../uploads/story/2014/12/05/preview_AVG_logo13.webp)
1 in 7 SMBs ignore IT security
Tue, 23rd Nov 2010
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personal computing devices
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analyst report
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macos
A study by AVG reveals 1 in 7 SMBs neglect IT security, prompting AVG to launch a web-based resource centre to aid in safeguarding businesses online.