GfK stories

AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.

Consumer values have shifted due to global challenges, leading to increased purchases in home entertainment, health, and technology, according to GfK research.

ANZ businesses must embrace data and adapt to changing consumer values and market dynamics, says GfK Australia and New Zealand MD Dr. Morten Boyer.

GfK has launched gfknewron, an integrated, AI-powered software platform allowing companies to access market, consumer and brand data from a single source.

From house brand to industry innovator, 3SIXT's AUD $250 million success stems from diverse electronics, sustainability, and cutting-edge battery tech.

The thirteen drivers will have your sound bouncing off your walls while placing you in the centre of all the action.

Qualtrics expands its research services and strategy team in APJ, reflecting growing investments and a commitment to delivering top-notch customer experiences.

Despite the imminent law with crippling fines that affects almost every significant sized AU business, a Canon study has found 3 in 5 are unaware.

Netflix maintains a code of silence around it's data, occasionally teasing the entertainment industry with snippets of information.

CryptoWall, Locky, TeslaCrypt. To make sense of today’s tech headlines, you have to learn an entire new vocabulary. Here's a few basics.

90% of passengers want access to reliable in-flight internet. 74% of business flyers will spend more to use it, a survey by Inmarsat and GfK says.

For the first half of 2015, Huawei Consumer Business Group continued to experience significant business growth.

A flurry of US economic data including on housing, manufacturing, inflation and GDP will determine the timing of a Fed Reserve interest rate increase.

The concomitant move towards bigger screens in smartphone handsets may be about to throw a further spanner in the works.

Despite Xbox's holiday lead, PlayStation 3 named NZ's top platform in 2010, dominating in sales and growth, says Sony.

Xbox NZ celebrates record-breaking year, dominating the 2010 holiday season with a 14% sales surge and a significant rise in LIVE subscribers.

Market researchers report a 7% decline in New Zealand sales for the interactive games and entertainment category for 2010.

A study by AVG reveals 1 in 7 SMBs neglect IT security, prompting AVG to launch a web-based resource centre to aid in safeguarding businesses online.