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Fan Experience stories
Oracle extends AI-driven title deal with Red Bull Racing
Last month
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data analytics
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digital transformation
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hcm
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Last month
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semiconductors
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data analytics
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digital transformation
LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.
TCL unveils Milan showcase for Milano Cortina 2026
Last month
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digital signage
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smart home
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digital entertainment
TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.
Okta to secure PGA of America identity & AI rollout
Last month
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data protection
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digital transformation
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mfa
Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.
Twilio, AEG sign fan engagement & data partnership
Fri, 23rd Jan 2026
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saas
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paas
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mfa
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Ruckus Networks signs TGR Haas F1 as official partner
Fri, 23rd Jan 2026
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network infrastructure
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digital transformation
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cx
Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.
Twilio, AEG partner to enhance live sport & ticketing
Wed, 21st Jan 2026
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crm
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paas
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data analytics
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
Private 5G & LTE spend to surpass USD $7.2bn by 2028
Mon, 12th Jan 2026
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uc
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network infrastructure
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smart cities
Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.
NBA China partners with Alibaba Cloud to enhance AI fan experience
Thu, 16th Oct 2025
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ai
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ai models
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basketball
NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.
Six Nations Rugby partners with Capgemini to boost digital fan experience
Wed, 1st Oct 2025
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data analytics
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digital transformation
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genai
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
Adobe brings AI-powered creative tools to Premier League fans
Thu, 10th Jul 2025
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digital transformation
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cx
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martech
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
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surveillance
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
NTT revolutionises fan experience at Indianapolis 500 with AI
Mon, 27th May 2024
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ai
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ntt data
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ntt
NTT enhances fan experience at Indianapolis 500 with AI innovations, including the Race Like the Pros simulator and Smart Venue technology for seamless event management.