IT Brief Asia - Technology news for CIOs & IT decision-makers

Ely Greenfield stories

Ely Greenfield, a prolific author, explores the fusion of technology and creativity through the realm of artificial intelligence (AI). His interest evidently revolves around advancements in AI, particularly within the software and creative industries. His articles detail collaborations between tech giants such as Adobe and Google, focusing on ethical AI development and generative AI models. Notably, Greenfield delves into how these technologies integrate with popular platforms like Adobe Creative Cloud, illuminating the transformative effects on creative workflows and efficiency.

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Adobe partners with Runway to power pro AI video tools

Fri, 19th Dec 2025
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Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
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Our view on Agentic AI: AI assistants that work for you, in your favorite apps

Wed, 29th Oct 2025
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Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.
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Adobe unveils new Firefly video model and updates image tools

Tue, 15th Oct 2024
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Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.
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Adobe releases new Firefly generative AI models and web app

Fri, 15th Sep 2023
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Users can now access Firefly through a stand-alone web app, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator.
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Adobe and Google collaborate on GenAI and AI ethics

Thu, 11th May 2023
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Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.
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Adobe Creative Cloud adds innovative new AI capabilities

Thu, 20th Oct 2022
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Adobe has announced new AI features for its Creative Cloud apps and Adobe Express, aimed at increasing creativity and efficiency.