Digital Out of Home (DOOH) stories

Vistar Media boosts Singapore presence with three senior hires as rising demand for programmatic digital out-of-home advertising drives regional expansion.

Garnier's Vitamin C Daily Tinted Fluid campaign wins JCDecaux's 2025 programmatic award after weather-triggered ads lifted sales and brand consideration.

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

JCDecaux launches Nurture for Country, doubling ad spend and support for eligible First Nations-owned firms across its Australian network.

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

VIOOH's programmatic digital out of home ads emit just 0.041g CO2e per impression, setting a new low and outperforming other programmatic channels.

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

Doohly has joined the Out of Home Media Association Aotearoa to bolster its footprint in New Zealand and enhance the digital out-of-home industry.

Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.

Haleon has partnered with Vistar Media to enhance programmatic OOH advertising for brands like Panadol and Voltaren, focusing on sustainability and relevance.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

Finastra partners with South Korean risk and compliance firm UNITAS to drive digital transformation in local banking operations, tapping into UNITAS's expertise and Finastra's advanced treasury system.

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Vistar Media announces senior promotions in APAC, highlighting Rebecca Pirrie's leadership as Group Sales Manager.