Data Platform Stories - Page 6

Asian Stories

Data Platform stories

OceanBase launches AI database portfolio with LakeBase

The new system aims to cut complexity for enterprises as AI agents need live access to structured, unstructured and vector data.

By Sean Mitchell • 3 min read • Tue, 30th Jun 2026

Global Stories

Data Platform stories

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Wed, 8th Jul 2026

Data Analytics

AS Watson appoints 31 tech partners for AI retail push

Its 17,000-store group is broadening AI use from customer service to operations and analytics as it deepens ties with suppliers.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 8th Jul 2026

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Jul 2026

Marketing Technologies

Braze teams up with Databricks on data integration

The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.

By Mark Tarre • 4 min read • Tue, 7th Jul 2026

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Thu, 2nd Jul 2026

Hybrid Cloud

EDB named Forrester Leader in multimodel data platforms

The ranking could help EDB win larger enterprises seeking to run analytics and AI closer to core data without adding more specialist systems.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 2nd Jul 2026

Hybrid Cloud

Couchbase launches AI Data Plane for enterprise agents

The release aims to ease a key hurdle for firms moving AI agents into production by unifying memory, retrieval and access across environments.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 2nd Jul 2026

Private Cloud

EDB launches agentic Postgres AI with governance tools

Enterprises can now run AI agents on live PostgreSQL data with governance controls, as EDB expands its Postgres AI platform.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 26th Jun 2026

Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • Wed, 24th Jun 2026

Data Analytics

Marketplacer joins Snowflake programme for marketplace data

Retailers can tap seller and customer data without duplicating systems after Marketplacer expanded its integration with Snowflake's AI Data Cloud.

By Mark Tarre • 3 min read • Tue, 23rd Jun 2026

Virtualisation

Virtuozzo wins Veeam Ready status for storage backup

Service providers can now run Veeam-based backup storage on existing infrastructure, after Virtuozzo Storage gained certified object storage status.

By Sean Mitchell • 4 min read • Tue, 23rd Jun 2026

Software-as-a-Service

Storage to strategy: Everpure pivots to data intelligence

Enterprises wrestling with AI readiness and data sovereignty may gain clearer governance as Everpure adds a new intelligence layer.

By David Shilovsky • 5 min read • Mon, 22nd Jun 2026

Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Sat, 20th Jun 2026