IT Brief Asia - Technology news for CIOs & IT decision-makers

Customer retention stories

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Pharmx launches Pharmacy Portal to streamline supply chain
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cx
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martech
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supply chain
Pharmx Technologies has launched a centralised Pharmacy Portal to simplify operations and boost trading across Australia's pharmacy supply chain.
Ps taylor
Agentic AI and Saas - The next chapter in CX
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saas
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digital transformation
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cx
Agentic AI is set to revolutionise SaaS customer service by autonomously resolving 80% of common issues, transforming user experience by 2029.
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Exclusive: Chris Donato on Zendesk’s AI shift in CX strategy
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saas
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cx
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martech
Exclusive: Zendesk's Chris Donato says AI now drives customer loyalty, urging firms to adopt 'human-centric AI' or risk falling behind in CX.
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Poor data intake drives customer disengagement in Australia & NZ
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digital transformation
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cx
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martech
Poor data intake and communication methods cause significant customer disengagement in Australia and New Zealand, says Smart Communications' 2025 research.
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Salesforce launches Agentforce 3 to boost enterprise AI
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crm
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siem
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hyperscale
Salesforce unveils Agentforce 3, enhancing control and visibility for enterprises to efficiently scale AI agents across operations amid rising global adoption.
Ps   matic jug   headshot
How can fintechs overcome the problem of scaling in an unstable market?
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fintech
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cx
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martech
Fintechs face tough scaling challenges amid market consolidation; data-driven strategies and strong trust are key to surviving and thriving.
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Grammarly adopts Gr4vy no-code platform to expand payment options
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fintech
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cx
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martech
Grammarly adopts Gr4vy’s no-code platform to expand its global payment options, enhancing flexibility and reducing transaction costs with over 400 methods.
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Nissan launches Instant Service Plan with interest-free payments
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cx
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martech
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cartech
Nissan launches Instant Service Plan in the UK, letting owners spread service costs interest-free over 12 months, boosting affordability and dealer loyalty.
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Organisations boost customer education but face scaling hurdles
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edutech
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cx
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martech
New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.
Australian shop counter friendly ai robot helping thoughtful customer
Australian consumers wary as AI delivers business benefits
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digital transformation
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cx
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martech
Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.
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AI set to transform customer experience & loyalty in 2025
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digital transformation
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cx
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martech
In 2025, AI will revolutionise customer experience, with 86% of US consumers recognising its value and a shift towards faster, digital-first service.
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Liftoff unveils AppRefinery for app insights & market trends
Last month
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gaming
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cx
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martech
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
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Amplitude launches AI Agents to streamline product optimisation
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saas
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data analytics
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digital transformation
Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.
Eagle eye aaron crowe
Loyalty laggards: Expert reveals which APAC sectors struggle with tech innovation
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cx
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martech
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airlines
Airlines, fuel, and quick-service restaurants in APAC lag in loyalty programme innovation, hindered by legacy tech and limited reward systems, says expert.
Ps rakesh prabhakar  head of zoho australia and new zealand
Rethinking CRM: How generative AI Is breaking down silos and redefining the future of customer service
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crm
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digital transformation
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cx
Generative AI is transforming CRM, breaking down silos across teams to deliver seamless, personalised customer experiences and boost business agility.
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UK VCs admit neglecting marketing despite key to startup growth
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cx
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martech
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partner programmes
A report reveals UK venture capitalists often overlook marketing expertise despite its proven role in scaling startups and securing faster growth.
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HubSpot launches direct connector for ChatGPT CRM insights
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saas
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crm
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data analytics
HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.
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AI & hybrid pricing drive double subscription growth rates
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digital transformation
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cx
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martech
Businesses adopting AI with hybrid pricing models see subscription growth rates double, outperforming those who do not adjust pricing alongside AI integration.
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AI personalisation in FMCG must be invisible to earn trust
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cx
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martech
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it automation
New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.
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ANZ consumers want first-contact solutions but satisfaction lags
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uc
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cx
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martech
Research shows 53% of ANZ consumers value first-contact resolution in service, yet only 33% of CX leaders believe they deliver highly personalised experiences.