Customer retention stories

In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.

Tollring inks a strategic equity alliance with Amity Solutions to enhance its voice analytics with Generative AI, aiming for global expansion.

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

Retailers are gearing up for the new financial year with increased investments in cyber security, personalisation, and artificial intelligence to boost growth.

Twilio's new report outlines five critical steps for enhancing your data strategy with AI, focusing on personalisation and real-time data activation.

Chronos Agency has expanded into Australia, appointing Nina Jung as Chief Revenue Officer, as demand grows for sustainable ecommerce strategies focused on customer retention.

ReBound partners with Loop to revolutionise eCommerce returns, offering retailers enhanced consumer experience, cost reduction, and global logistics capabilities.

Nasuni secures majority investment led by Vista Equity Partners, valued at approximately USD $1.2 billion, to boost growth and innovation in the hybrid cloud market.

Tollring has appointed Hilary Oliver as Chief Customer Officer to spearhead its customer success strategy, enhancing customer experience and retention.

Xtend launches an AI-driven suite to boost lower marketing funnel conversions in sectors like e-commerce, fintech, and travel, promising significant revenue gains and reduced acquisition costs.

AI-powered ecommerce search platform Constructor raises USD $25 million in Series B, nearly tripling its valuation to USD $550 million. Sapphire Ventures leads the round.

Senior decision-makers in UK and Ireland are eager to adopt generative AI but are hindered by a lack of strategic planning, data privacy concerns, and insufficient governance, says new SAS report.

IriusRisk sees ARR soar by 51% in 2023, driven by AI-driven threat modelling solutions, strategic hires, and a strong focus on customer success.

As online shopping surges, the delivery experience is becoming key. Australian retailers must meet high customer expectations to ensure lasting loyalty.

Amid increasing cyber threats in Singapore, Lumen Technologies enhances defences with an Advanced Managed Detection and Response solution, strengthening enterprise security.

Blackpearl Group appoints Laurissa Hollis as VP of Sales in its global expansion, highlighting her customer-focused strategy and multinational expertise.

Despite facing economic challenges, ANZ small-to-medium businesses plan to intensify their marketing efforts in 2024, according to a study by Constant Contact.

Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.

SaaS security innovator, AppOmni, has notched up a whopping 116% year-on-year revenue growth, securing a quarter of Fortune 100 companies and 249 million global users.