Customer Journey stories

The project aims to understand better how customers interact with videos and develop strategies to unlock the value of data in Google's BigQuery data warehouse.

By employing personalised customer journeys, brands have a real opportunity to stand out from the crowd and reach their full potential in providing the best customer experience.

Unified observability is not merely a technological buzzword; it is a paradigm shift that organizations must embrace to stay ahead in the race.

The journey to enhancing the customer experience for CSPs is an intricate undertaking that requires careful attention at every touchpoint.

Verint enterprise experience management consolidates customer listening posts and unifies unstructured data across the enterprise.

Adobe announces the availability of Adobe Product Analytics for enterprise customers and significant enhancements to several other Adobe products.

Analysis of real purchases and returns across digital and physical journeys finds unified commerce leaders outperform competitors by as much as 6X in revenues.

The collaboration will extend the delivery of engaging and unified customer journeys across digital and voice channels and between virtual and live agents.

Online retail isn’t just about marketing products effectively. Customer experience is just as crucial to success.

NICE was named the technology leader in the Quadrant Knowledge Solutions 2022 SPARK Matrix for Customer Journey Analytics (CJA) report.

Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.

What makes the customer experience (CX) at some businesses better than others, you might ask? The answer is an intimate understanding of customers as individuals rather than a collective.

Creating highly personalised real-world customer experiences using API, near-field communication, and spatial technology is about taking a traditional experience and elevating the customer journey into a digital world.

One of Australia’s largest providers of disability support services, has chosen the NICE CXone platform to help streamline its contact centre operations.

SC Ventures has launched Appro, a fintech startup, to simplify the retail banking user journey, aiming to foster greater efficiency in application processes for retail banking products.

Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.

Genesys is expanding its existing orchestration capabilities with deeper customer journey analytics in order to enable businesses to be more people-centric.

Adobe has announced an expanded relationship with BMW Group as part of its digital transformation of its sales and marketing division. 

Today, we are joined by BillingPlatform CEO Dennis Wall, who introduces the company and discusses why its offerings are vital to the customer journey.

58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.

No-code digital customer journey platform EasySend has launched in Australia and New Zealand, with plans to target the wider JAPAC market.

Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.

As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.

Genesys G-Summit South Asia 2021 is a two-day virtual customer experience event for customers, industry visionaries, and market experts from around the South Asia region.