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Technology news for Asia's largest enterprises

Customer Journey stories

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Digital Marketing
Optimizely and Orchard partner to scale marketing experimentation
Last month
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Customer experience
The proof is in the pudding: How to navigate to CX excellence
August 2022
What makes the customer experience (CX) at some businesses better than others, you might ask? The answer is an intimate understanding of customers as individuals rather than a collective.
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Customer experience
Exclusive: How Accenture is changing the customer experience game
August 2022
Creating highly personalised real-world customer experiences using API, near-field communication, and spatial technology is about taking a traditional experience and elevating the customer journey into a digital world.
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Customer experience
Scope Australia selects NICE CXone platform to streamline operations
August 2022
One of Australia’s largest providers of disability support services, has chosen the NICE CXone platform to help streamline its contact centre operations.
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Fintech
SC Ventures launches fintech startup for retail banking
August 2022
SC Ventures has launched Appro, a fintech startup, to simplify the retail banking user journey, aiming to foster greater efficiency in application processes for retail banking products.
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Cheetah Digital
Cheetah Digital creates digital success for Starbucks
June 2022
Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.
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Contact Centre
Genesys optimises customer journeys with new solution
June 2022
Genesys is expanding its existing orchestration capabilities with deeper customer journey analytics in order to enable businesses to be more people-centric.
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Digital Transformation
BMW and Adobe expand partnership for better customer journeys
April 2022
Adobe has announced an expanded relationship with BMW Group as part of its digital transformation of its sales and marketing division. 
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10 Minute IT Jams
Video: 10 Minute IT Jams - Introducing BillingPlatform
April 2022
Today, we are joined by BillingPlatform CEO Dennis Wall, who introduces the company and discusses why its offerings are vital to the customer journey.
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Customer experience
Businesses prioritise friendliness over function in CX journey - Genesys report
November 2021
58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.
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Document Management
No-code digital customer journey platform EasySend has launched in Australia and New Zealand
November 2021
No-code digital customer journey platform EasySend has launched in Australia and New Zealand, with plans to target the wider JAPAC market.
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Sitecore
Interview: Sitecore explains why 'composable' will be the future of the digital experience
November 2021
Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.
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Loyalty programmes
How open ecosystem, card-linked loyalty programs are changing Australian retail
September 2021
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
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Cloud
Genesys G-Summit South Asia 2021: Taking CX to the next level
August 2021
Genesys G-Summit South Asia 2021 is a two-day virtual customer experience event for customers, industry visionaries, and market experts from around the South Asia region.
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Contact Centre
NICE releases an AI-powered self-service platform
April 2021
Cloud software provider NICE has released self-service platform CXone Expert, following its acquisition of MindTouch, a San Diego-based cloud knowledge management software platform.
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Customer experience
Optus partners with Google Cloud to improve customer support capabilities
January 2021
The move allows Optus to provide its customers with more personalised experiences and bolster its customised solution offerings, according to the company.
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Customer experience
Adobe launches customer journey solution for A/NZ businesses
July 2020
The standalone journey orchestration engine enables organisations to use insights from the Adobe Experience Platform to create and deliver personalised interactions across any channel in real-time.
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Customer experience
The one thing successful startups have in common? Quality CX
July 2020
New research from Zendesk has revealed that startups which prioritised CX from their inception consistently outperform their peers. 
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Data Protection
Trustworthy and reliable: why making data privacy a priority leads to stronger customer relationships
April 2020
Showing you’re scrupulous about how you collect, use and store customer information also has a positive impact on your customers’ experience with your brand and your bottom line.
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Cloud
Boomi highlights four customers leading in digital transformation
February 2020
“The four winners of the 2019 Boomi Blue Challenge, illustrated that a comprehensive, cloud-native integration platform is a valuable strategic asset. The winners are true digital leaders."
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Outsourcing
Five ways to make customer experience transformation easier
November 2019
Too often, organisations are excited about the potential for CX transformation and embark on projects without developing a strategic approach, Intergen finds.
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Customer experience
Forrester: Pegasystems a Leader in real-time interaction management
March 2019
Forrester analysed the 12 most significant RTIM providers against 33 key criteria and gave Pega top scores in current offering and strategy categories.
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Customer experience
Four ways social media management software is transforming CX
June 2018
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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Adobe
Desktop conversion still king in A/NZ despite increasing smartphone traffic - Adobe
June 2017
"ANZ’s best marketers recognise that the desktop is still likely to be the final destination, even in a cohesive multi-device experience."