IT Brief Asia - Technology news for CIOs & IT decision-makers

Customer Journey stories

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Brands struggling with first-party data strategies
This month
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Unpacking AI-powered marketing with good versus poor quality data
This month
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cx
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martech
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creative technologies
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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Adobe's new AI advancements aim to bolster customer experiences
Last month
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cx
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martech
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creative technologies
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
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NICE unveils Enlighten XM for hyper-personalised customer experiences
Last month
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cx
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contact centre
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martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
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UK firms ekko & Primis pioneer sustainability in consumer journey
Last month
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martech
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cx
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online shopping
UK fintech ekko partners with customer experience provider Primis to enhance post-purchase sustainability, harnessing technology to heighten consumers' awareness of their purchasing impact on the environment.
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Amperity unveils AI capabilities Explore & Assist to enhance customer data
Last month
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cx
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martech
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ml
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
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SurveySparrow launches AI features Wings & CogniVue
Fri, 23rd Feb 2024
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martech
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cx
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ai
SurveySparrow, recognised as the world's first chat survey software, is revolutionising customer experiences with the launch of innovative AI features Wings and CogniVue.
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EMEA CMOs doubling responsibility for sales enablement
Fri, 23rd Feb 2024
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cx
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martech
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customer journey
Chief Marketing Officers in EMEA are increasingly taking on sales enablement roles, with figures doubling in just a year.
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Twilio's data report shows AI & quality data key for success
Wed, 21st Feb 2024
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big data
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data analytics
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bi
Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.
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Mangopay & Mobile.de partnership to boost online car purchases
Mon, 19th Feb 2024
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cx
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martech
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cartech
Mangopay partners with Germany's largest car marketplace, Mobile.de, offering safer, user-friendly experiences amid soaring online car sales set to reach $722 billion by 2030.
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Amplitude announces enhancements to its Digital Analytics Platform
Fri, 16th Feb 2024
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big data
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data analytics
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bi
Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.
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Amplitude expands Digital Analytics Platform to optimise UX
Wed, 14th Feb 2024
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big data
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data analytics
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bi
Digital analytics firm, Amplitude, is set to expand its platform to aid corporate comprehension of user behaviours and enable customised customer experiences.
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Secure Parking transforms with cutting-edge tech
Thu, 1st Feb 2024
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crm
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apple
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cx
Secure Parking's Voyager Program revolutionises the parking experience by leveraging cutting-edge tech, including AI, for an efficient, user-friendly system.
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New Relic launches Pathpoint to bolster business observability
Thu, 25th Jan 2024
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martech
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cx
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it infrastructure
New Relic introduces Pathpoint, an innovative tool for business observability, merging IT data with commercial results for improved customer experiences.
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Zally bolsters leadership team ahead of anticipated Beta launch
Tue, 23rd Jan 2024
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cx
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martech
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compliance
Manchester's Zally boosts leadership team with ex-Barclays' Paul Wilshaw and former MiQ CTO, Prabhu Prakash Ganesh, as it gears up for beta launch and ambitious drive into continuous authentication.
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Zitcha partners with Axonet to penetrate US convenience store market
Mon, 22nd Jan 2024
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martech
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cx
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customer journey
Australian media platform Zitcha has formed a strategic partnership with Axonet to enter the USD $44 billion US C-store media network, offering a new platform for efficient, measurable advertising.
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Barracuda Networks announces Nell ODonnell & Kim Mota as new executives
Fri, 19th Jan 2024
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cx
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martech
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casb
Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.
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CyberArk names Eduarda Camacho as new Chief Operating Officer
Thu, 18th Jan 2024
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saas
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cx
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martech
Australian identity security firm, CyberArk, appoints industry veteran Eduarda Camacho as its new COO, bringing 25+ years of leadership in SaaS and enterprise software.
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Claroty appoints industry veteran as first Chief Customer Officer
Thu, 18th Jan 2024
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martech
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cx
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r&d
Cyber-physical systems protection firm, Claroty, appoints industry veteran Shira Bar Yosef as its first ever Chief Customer Officer, aiming to enrich customer experience.
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Victoria's Secret partners with Google Cloud to boost retail with AI
Tue, 16th Jan 2024
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public cloud
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cx
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cloud services
Victoria's Secret and Co. has announced a multi-year strategic partnership with Google Cloud, utilising AI technologies to enhance its online customer experience and accelerate core business functions.
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Ecosystm & Verint Playbook highlights wider scope needed for CX strategies
Tue, 12th Dec 2023
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big data
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bi
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contact centre
New Ecosystm and Verint Playbook suggests businesses need to broaden their CX strategies beyond generic telephony-based systems.
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Indian banks embrace FICO Platform for business growth
Mon, 11th Dec 2023
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big data
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bi
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data analytics
Indian private-sector banks are adopting the FICO Platform to enhance growth and decision-making via AI capabilities.
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FICO launches advanced analytics platform for banking in India
Wed, 6th Dec 2023
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cloud services
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cx
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martech
Global analytics leader, FICO, is now offering its advanced cloud-based platform to the Indian banking sector.
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Provenir & Trustfull team up for global risk decisioning enhancement
Wed, 29th Nov 2023
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martech
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cx
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user interface
Trustfull has partnered with Provenir, broadening access to data sources via the Provenir Data Marketplace to enhance the efficiency of global risk decisions.