IT Brief Asia - Technology news for CIOs & IT decision-makers

Customer data stories - Page 9

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Industry experts predict major transformation by 2025

Mon, 16th Dec 2024
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data analytics
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martech
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cdp
Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.
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Netcore Cloud expands collaboration with Google Cloud AI

Wed, 20th Nov 2024
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data analytics
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cx
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martech
Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
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Reltio & ZoomInfo integrate to boost sales insights

Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
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Unlocking unused customer data: A wake up call for travel and hospitality

Tue, 5th Nov 2024
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hyperscale
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cx
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martech
A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.
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AI cyberattacks on retailers rise ahead of holiday season

Fri, 25th Oct 2024
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data protection
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martech
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physical security
Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.
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Pax8 survey reveals marketplaces boost IT provider growth

Thu, 17th Oct 2024
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cx
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martech
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financial systems
A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.
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Barriers hinder MarTech's role in fostering customer trust

Thu, 17th Oct 2024
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
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AI raises cybersecurity concerns in Asia Pacific region

Wed, 9th Oct 2024
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ransomware
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siem
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phishing
A Cloudflare study reveals 41% of cybersecurity leaders in Asia Pacific faced data breaches last year, amid growing fears over AI's role in such incidents.
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Salesforce unveils AI-driven Data Cloud innovations to boost CX

Wed, 18th Sep 2024
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firewalls
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siem
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encryption
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
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Haystack partners with Google Cloud to enhance intranet search

Wed, 18th Sep 2024
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martech
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cdp
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data privacy
Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.
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Indosat launches IMSecure to bolster customer data protection

Fri, 6th Sep 2024
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malware
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data protection
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phishing
Indosat Ooredoo Hutchison has launched IMSecure, reinforcing their commitment to data protection, aiming to fortify customer trust against digital threats.
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Salesforce introduces integrated upgrade with Salesforce Foundations

Fri, 6th Sep 2024
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cx
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martech
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cdp
Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.
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Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership

Wed, 14th Aug 2024
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cx
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martech
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personalisation
Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.
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Digital disruption and 'customer lifetime value'

Wed, 31st Jul 2024
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cx
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martech
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cdp
If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.
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AI Appreciation Day and the age of Gen AI

Mon, 15th Jul 2024
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martech
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cdp
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genai
Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.
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Figma launches AI-driven tools with strong privacy focus

Wed, 10th Jul 2024
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encryption
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martech
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cdp
Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.
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Exclusive: Informatica reveals benefits of CLAIRE GPT

Tue, 25th Jun 2024
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martech
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cdp
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genai
Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.
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Twilio report underscores AI's vital role in predictive marketing

Wed, 19th Jun 2024
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uc
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martech
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cdp
Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.
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Incubeta acquires Persuasion Technologies to enhance analytics

Tue, 18th Jun 2024
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data analytics
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martech
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cdp
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.
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Salesforce report highlights AI adoption & data challenges in Singapore

Tue, 11th Jun 2024
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martech
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personalisation
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cdp
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.