Creative Data stories
InterSystems, a creative data technology provider, has announced an extension to Indonesia's InterSystems IRIS for Health data platform.
Mortar AI and DAIVID launch MMM + Creative, fusing emotional response data with marketing mix models to link creative quality to sales.
Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.
InterSystems, a creative data technology provider, welcomed eight new companies to the InterSystems Startup Program.
