Content Creation stories

UK MPs voice concern over the negative effects of unregulated AI on the creative sector, pushing for government intervention to modernise copyright laws benefitting large tech corporations.

Adobe reveals a significant upgrade to its Frame.io V4 creative collaboration platform, ahead of the 2024 NAB Show, enhancing content creation and workflows.

JBL propels its Quantum Stream microphone range: Quantum Stream Talk, Quantum Stream Studio, and Quantum Stream Wireless, highlighting the brand's commitment to quality sound and content creation.

Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.

Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.

Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.

New AWS research highlights potential for AI proficiency to boost Australian workers' salaries by 29%, with IT and business sectors standing to gain the most.

NVIDIA Edify expands its artificial intelligence capabilities with 3D asset generation, sparking collaborations with Shutterstock and Getty Images to enhance creative control and input for visual AI interfaces.

The powerful Logitech MX Brio webcam aims to revolutionise digital collaboration with its stunning Ultra HD 4K resolution and AI-enhanced imaging, designed primarily for creative professionals.

Anthropic unveils Claude 3, new AI models offering a blend of improved intelligence, speed, and affordability, with the range including a global-leading product and translation capabilities.

Philips and Oracle Red Bull Racing (ORBR) join forces to revolutionise marketing team collaboration with installation of 13 interactive 4K displays at the MK7 headquarters in Milton Keynes, UK.

SocialFi, a blend of decentralised finance and social media, is gathering momentum, with platforms like KangaMoon and xNinja.Tech attracting thousands of users, and set to challenge traditional social media platforms.

Adobe unveils Adobe Express mobile app featuring AI technology for simplified on-the-go content creation, amid a surge in global users, with beta testing now available for iOS and Android.

AI investment in the UL set to double with a £100m boost, targeting healthcare, environmental protection, and national security sectors.

Norwich University of the Arts utilises TrilbyTV's digital signage solution to magnify student triumphs, fostering a more engaged campus community through vibrant, dynamic communication.

China's international B2B MNCs are using social media as a primary marketing channel, with 70% planning to increase their marketing budget in 2024, according to KAWO's recent report.

IT services innovator, Crayon, joins forces with learning and engagement platform, Kahoot!, in a strategic partnership aimed at enhancing global educational experiences through technology.

Platinum Accounting Australia urges the accounting industry to utilise AI technology to enhance services and reduce costs.

In the past year, Adobe has made significant advancements in artificial intelligence, particularly emphasized at the Adobe Summit 2023, we spoke to their team to hear their thoughts on their progress.

DoubleVerify launches nuanced, AI-powered brand suitability categories to optimise ad campaign performance, providing sites with a refined analysis for online MFA content management.

TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.

News Corp Australia pens a notable multi-year deal with technology platform Outbrain to enhance content discovery and revenue optimisation on its digital properties.

Cloud computing giant Vultr introduces Vultr CDN, a next-gen international content delivery service, offering expansive, fast, and secure content distribution globally.

Quanton founder, Garry Green, identifies disruptive tech such as generative AI and automated machine learning as the key to New Zealand's economic challenges.