Consumer Trust stories
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Pivoting marketing strategy in the face of a recession
Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
Bazaarvoice launches API to boost AI review discovery
Last week
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martech
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commerce systems
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erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
Brands are losing the Buy Box and up to 80% of marketplace sales with it
Last week
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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
Login problems drive consumers away from digital services
This month
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data protection
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digital transformation
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mfa
Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.
TikTok Shop adds Bazaarvoice reviews to product pages
Last month
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cx
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martech
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e-commerce
TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
GSMA says Mobile Money hits USD $2 trillion in 2025
Last month
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data protection
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crypto
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fintech
Mobile money transactions topped USD $2 trillion in 2025 as global use surged, led by Sub-Saharan Africa but with growth across all regions.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
EZZ joins JD Health to grow China supplement sales
Last month
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cx
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martech
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supply chain
EZZ partners with JD Health to boost China supplement sales, tapping JD.com's vast digital healthcare platform for broader consumer reach.
AI aids product discovery, but shoppers shun checkout
Last month
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data protection
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digital transformation
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cx
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
Generational divides shape how shoppers use green data
Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Global Day of Unplugging pushes brands to cut noise
Last month
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Dell email mixes payment-style header with promos
Last month
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
New BS ISO 21800 aims to simplify online contracts
Last month
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digital transformation
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e-commerce
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social media
New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.
Criteo becomes first adtech partner for ChatGPT ads
Last month
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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
UK listeners spot AI voices faster & trust them less
Fri, 27th Feb 2026
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devops
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hyperscale
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cx
UK listeners are quicker than Americans to spot AI-generated voices, and their trust in what they hear plunges once they detect them.
Redefining retail discovery for Southeast Asian brands with Gen AI
Fri, 20th Feb 2026
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digital transformation
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cx
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martech
Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.
Visa survey shows trust gap on AI at online checkout
Wed, 11th Feb 2026
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data protection
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fintech
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cx
Visa survey finds most Asia Pacific shoppers use AI to browse, but many still distrust it with payment details at online checkout.
Criteo unveils data-driven AI commerce recommendation
Fri, 6th Feb 2026
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martech
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commerce systems
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personalisation
Criteo launches an AI-powered commerce service that plugs into shopping assistants, promising more relevant product picks from real purchase data.