Commercial Strategy stories

Deloitte, Microsoft and Intel among SAS partner awards winners as global software vendor spotlights channel growth across Europe, Asia-Pacific and the Americas.

Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.

Backblaze appoints Anuj Kumar as Chief Revenue Officer to accelerate AI-focused growth, as B2 Cloud Storage expands with neocloud demand.

Racing Bulls' cherry blossom Japanese Grand Prix livery inspires limited-edition motion simulator as F1 collectibles market expands.

New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.

Asia-Pacific carriers race ahead on inflight Wi-Fi, with legacy airlines nearing full coverage while budget operators remain far behind.

Pullman Phuket Arcadia Naithon Beach lifts market share with IDeaS G3 RMS, driving a 10.3% RGI and 10.5% RevPAR increase year on year.

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

Unlimit appoints Irene Skrynova CEO of global payments to unify its processing, product and tech as it pivots to financial infrastructure.

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.

Tanium appoints Satyen Desai as ASEAN regional vice president to spearhead endpoint security growth amid rising hybrid work threats.

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Camunda appoints Chris White as Chief Revenue Officer to drive sales and partner growth as demand for agentic AI orchestration accelerates.

Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.