CMO stories
Governance gaps may slow AI deployment as marketing and IT disagree over who controls shared content and platform decisions.
The move comes as the IT services group seeks stronger brand recognition and a bigger share of crowded enterprise technology markets.
The hire deepens the group's AI-driven reinvention pitch as it seeks to sharpen how its global services are marketed to clients worldwide.
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.
The software maker is betting on seasoned marketing leadership to sharpen its pitch as it pushes deeper into AI-driven workflow orchestration.
The hires come as manufacturers and distributors demand AI tools that can be verified before they replace manual order and invoice processing.
Enterprise buyers are weighing more than OCR as ABBYY's latest Gartner ranking underscores growing demand for reliable AI-ready document workflows.
The appointments bolster Algolia's push into enterprise AI, as it seeks to turn search into a trusted retrieval layer for customer data.
Thousands of attendee records can now trigger privacy claims, as event platforms collect sensitive data, go offshore and stay undeleted.
US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.
The hire signals Forcepoint's push to sharpen its AI security sales as rivals vie for enterprise spending on data protection.
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Rising demand from smaller firms has pushed more than 1,000 part-time senior executives into New Zealand businesses, with AI roles growing fast.
Active subscriptions have topped 3,500 as the Brisbane-founded car subscription group expands nationally and targets AUD $90 million recurring revenue.
For enterprise tech buyers, in-person events now matter most as a way to reduce risk, build confidence and speed deals.
The refresh reflects a shift towards payroll and HR services, as the group seeks to win employers needing both software and specialist support.
The hire aims to help Aeris capitalise on demand for secure links in autonomous vehicles, robotics and other connected machines.
The hire is designed to sharpen Unit4's visibility, speed lead generation and support a push towards its ERPx cloud platform.
As AI security spending rises, the cybersecurity company has hired a veteran marketer to shape its pitch on data control and governance.
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