IT Brief Asia - Technology news for CIOs & IT decision-makers

Cheetah Digital stories

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Amperity makes two new appointments to bolster APAC presence
Thu, 9th Feb 2023
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big data
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bi
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cx
Customer data platform Amperity appoints Rian Smith as New Business Director and Sam Bessey as Lead Solutions Consultant to strengthen Asia Pacific presence.
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CM Group recognised as Best Overall MarTech Company
Tue, 16th Aug 2022
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cloud services
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martech
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customers
CM Group has been named the Best Overall MarTech Company for the third consecutive year by MarTech Breakthrough.
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Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
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martech
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finance, leasing & rental
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
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Martech experts reveal the “buzz” on personalisation
Thu, 30th Jun 2022
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cloud services
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bi
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big data
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
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ActiveCampaign appoints Sameer Kazi as President
Mon, 27th Jun 2022
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martech
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simply measured
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cheetah digital
ActiveCampaign appoints Sameer Kazi as President, former CEO of Cheetah Digital, to lead further growth of powerful marketing automation solution.
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Cheetah Digital creates digital success for Starbucks
Mon, 20th Jun 2022
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big data
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bi
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cx
Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.
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Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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bi
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big data
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cx
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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Forrester recognises Cheetah Digital as ‘Strong Performer’
Thu, 28th Apr 2022
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martech
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retail
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forrester research
Forrester has recognised Cheetah Digital as a ‘Strong Performer’ in its The Forrester Wave: Email Marketing Service Providers report for Q1 2022.
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Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
Thu, 28th Apr 2022
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bi
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big data
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crm
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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bi
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big data
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cx
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
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Customer expectations on brands in a post-pandemic world
Wed, 16th Mar 2022
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big data
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bi
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cx
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
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Digital transformation, privacy and the 'darkside' of the Metaverse
Wed, 23rd Feb 2022
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digital transformation
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martech
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vr
The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.
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Why 2022 signals the ‘conscious’ commerce trend
Wed, 23rd Feb 2022
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martech
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open source
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accenture
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
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Unlocking your data: Why customer loyalty is more than ‘a points system’
Mon, 21st Feb 2022
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big data
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bi
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data analytics
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
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Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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bi
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big data
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martech
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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The year ahead: Unpacking customer engagement and loyalty trends for 2022
Mon, 6th Dec 2021
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big data
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data analytics
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bi
Loizou and Toolin predict key trends driving customer engagement and loyalty, including customer data activation and unique rewards.
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Data: the key to unlocking loyalty success
Mon, 27th Sep 2021
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martech
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retail
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loyalty programmes
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
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Cheetah Digital and Blended Digital announce partnership
Thu, 30th Jan 2020
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bi
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big data
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digital transformation
Cheetah Digital pairs with Blended Digital, boosting APAC's customer engagement capabilities.