Channel marketing stories
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Coterie launches academy & book to empower partner marketing skills
Wed, 20th Mar 2024
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edutech
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channel marketing
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skills gap
Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.
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Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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cleantech
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sustainability
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
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Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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marketing strategy
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thinxtra
Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.
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Hornetsecurity appoints Katja Meyer as Chief Marketing Officer
Fri, 8th Apr 2022
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email security
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cybersecurity
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microsoft 365
Katja Meyer appointed as Chief Marketing Officer of Hornetsecurity to develop and execute global marketing strategy, leveraging expertise in cybersecurity.
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Park Place Technologies launches new partner programme
Fri, 17th Sep 2021
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partner programmes
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park place technologies
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channel marketing
Enhanced channel offerings increase visibility, streamline operations and help deliver world-class support through Park Place’s global service network.
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Epson Aus overhauls partner programme
Thu, 9th Jul 2020
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partner programmes
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epson
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digital marketing
Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.
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Ingram’s CloudBlue launches platform to streamline go-to-market
Tue, 26th Nov 2019
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partner programmes
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ingram micro
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managed services
Single supply automation platform enables companies to onboard a broad spectrum of products across direct, indirect and internal channels.
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Citrix appoints new VP of worldwide channel sales & ecosystem
Tue, 12th Nov 2019
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virtualisation
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daas
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citrix
Bronwyn Hastings be responsible for Citrix’s global partner sales, go-to-market partner programs and partner marketing for all Citrix products.
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New face at Nutanix as it ramps up APJ expansion
Tue, 1st Oct 2019
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converged infrastructure
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nutanix
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recruitment
Reizes lead the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan.
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ServiceNow names new ANZ channel exec
Mon, 23rd Sep 2019
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data analytics
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martech
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planning
ServiceNow appoints Matt Bolton as senior director for ANZ channels, aiming to boost partner ecosystem growth and accelerate customer digital workflows.
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Cloud security changing security channel partner model - Zscaler
Mon, 12th Aug 2019
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cloud security
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multi-cloud
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channel development
Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.
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Game on: Injecting retro fun back into channel promotions
Wed, 3rd Jul 2019
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network infrastructure
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gamification
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channel rewards
Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.
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Flashpoint global channel strategy seeing dividends
Fri, 5th Apr 2019
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martech
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data analytics
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planning
Flashpoint's global channel strategy has yielded remarkable growth, with a 150% boost in partnerships and over 200% rise in channel-driven revenue since 2015.
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Global Synnex AU and Marketo distribution partnership forged
Fri, 9th Nov 2018
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data analytics
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martech
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planning
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
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Gartner’s 7 steps for agile marketing
Wed, 17th Oct 2018
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apm
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devops
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software development
Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.
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How to market to B2B technology buyers
Wed, 20th Jun 2018
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digital marketing
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b2b marketing
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the channel institute
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
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FireEye extends ANZ channel ecosystem
Tue, 16th Jun 2015
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breach prevention
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fireeye
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channel ecosystem
FireEye has made two regional appointments to aid in extending its channel ecosystem in the Asia Pacific region: Sean Kopelke and Lani Edwards.
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New sales director for D-Link as it focuses on retail growth
Thu, 14th May 2015
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smart home
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home automation
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d-link
D-Link Australia appoints Matt Farmer as new national sales director, with focus on connectivity solutions for the smart home.
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ICONZ-Webvisions appoints new Country Manager
Thu, 13th Jun 2013
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nz
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iconz
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management
ICONZ-Webvisions promotes Deidre Steyn, ex-Head of Marketing, to new Country Manager for New Zealand and Australia, based in Auckland.
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Renaissance hires new comms manager
Thu, 10th Jun 2010
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it training
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nz
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customers
Former HP executive Joanna Burgess joins Renaissance as Communications and PR Manager, bringing 15 years of marketing expertise to the IT industry leader.