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Branding Stories - Page 5

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Branding stories

Checkmarx appoints Scott Gainey as Chief Marketing Officer
Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025
Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
MSys Technologies rebrands as Aziro to lead in AI innovation
Storage

MSys Technologies rebrands as Aziro to lead in AI innovation

MSys Technologies has rebranded as Aziro, signalling a strategic shift to prioritise AI innovation in enterprise software and digital transformation.

By Catherine Knowles • 3 min read • Thu, 12th Jun 2025
Innocentive brand returns as global crowdsourcing marks 25 years
Data Science

Innocentive brand returns as global crowdsourcing marks 25 years

Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.

By Catherine Knowles • 3 min read • Fri, 6th Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Data Centre Marketing Club aims to boost industry branding
Partner Programmes

Data Centre Marketing Club aims to boost industry branding

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Skyfire & Cequence partner to enable secure AI agent access
Risk & Compliance

Skyfire & Cequence partner to enable secure AI agent access

Skyfire and Cequence Security partner to enable secure, compliant access and transactions for AI agents across digital services globally.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025
JLL Design consolidates global design services under one brand
Branding

JLL Design consolidates global design services under one brand

JLL has launched JLL Design, a global consultancy unifying its design services to enhance delivery across workplace, retail, and hospitality sectors.

By Kaleah Salmon • 3 min read • Tue, 15th Apr 2025
Google's Vertex AI adds Lyria for text-to-music creation
Google

Google's Vertex AI adds Lyria for text-to-music creation

Google has launched Lyria, a text-to-music model on its Vertex AI platform, enhancing its generative media capabilities across video, image, speech, and now music.

By Sean Mitchell • 4 min read • Thu, 10th Apr 2025

Stories from Other Regions

Branding stories

UK offices drive premium business travel decisions, research finds
EduTech

UK offices drive premium business travel decisions, research finds

New research reveals UK offices are central to business travel bookings, with 68% arranging trips at work, highlighting a prime spot for premium brand advertising.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025
Agencies urged to refine digital marketing for AI search rise
Software-as-a-Service

Agencies urged to refine digital marketing for AI search rise

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

By Kaleah Salmon • 3 min read • Thu, 3rd Jul 2025
THG Studios to offer festive campaign secrets at Christmas in July
Artificial Intelligence

THG Studios to offer festive campaign secrets at Christmas in July

THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.

By Kaleah Salmon • 3 min read • Tue, 24th Jun 2025
UK consumers value store loyalty over brands, research shows
Customer service

UK consumers value store loyalty over brands, research shows

UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.

By Shannon Williams • 3 min read • Fri, 30th May 2025
Unpredictable cash flow stifles US agency growth & profits
Marketing Technologies

Unpredictable cash flow stifles US agency growth & profits

Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.

By Shannon Williams • 4 min read • Fri, 23rd May 2025
WaveMaker unveils app studio for influencer-branded MVNO apps
Unified Communications

WaveMaker unveils app studio for influencer-branded MVNO apps

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

By Kaleah Salmon • 2 min read • Mon, 28th Apr 2025
Cantarus expands CRM services with acquisition of FlexRM
Digital Transformation

Cantarus expands CRM services with acquisition of FlexRM

Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.

By Catherine Knowles • 3 min read • Fri, 18th Apr 2025