Backbase stories
![Story image](../../../../../uploads/story/2024/06/26/preview_Chris_Shayan.webp)
Chris Shayan appointed head of AI at Backbase to lead vision
Last month
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cx
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digital transformation
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
![Story image](../../../../../uploads/story/2024/04/29/preview_028.webp)
How blending ICT environments can elevate or impede your financial services merger
Mon, 29th Apr 2024
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fintechs
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cx
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martech
Being strategic about the way you consolidate and integrate your respective tech stacks is critical.
![Story image](../../../../../uploads/story/2024/03/12/preview_Mark_Appel__CMO__.webp)
Mark Appel joins Sendcloud as Chief Marketing Officer
Thu, 14th Mar 2024
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cdp
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martech
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softbank
Sendcloud, Europe's leading shipping platform, appoints top Dutch marketer Mark Appel as CMO to aid in navigating global shipping challenges amid a competitive e-commerce environment.
![Story image](../../../../../uploads/story/2024/03/13/preview_img-FojRiGrfgF8v3HmHntAIvQNR.webp)
Bank Muamalat targets digital leadership with Google Cloud partnership
Wed, 13th Mar 2024
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fintechs
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digital transformation
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software development
Bank Muamalat Malaysia reveals major digital transformation with Google Cloud and Trinitium, adopting a fully cloud-based model to provide personalised, digital Islamic banking services.
![Story image](../../../../../uploads/story/2022/02/09/preview_GettyImages-1010835912.webp)
Backbase appoints new VP of tech in Asia Pacific region
Wed, 9th Feb 2022
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banking industry
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backbase
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executive interview
Backbase appoints Chris Vanden Berghe as regional VP of technology for Asia Pacific to drive product development and expansion.
![Story image](../../../../../uploads/story/2021/08/26/preview_GettyImages-895289310.webp)
Traditional banks invest in apps to keep up with the competition
Fri, 27th Aug 2021
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forrester research
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mobility
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apps
Traditional banks in the APAC region are rapidly developing digital wellness apps to keep up with nimbler digital-only competitors, a new study reveals.
![Story image](../../../../../uploads/story/2021/03/08/preview_GettyImages-1226587805.webp)
APAC banks race to revitalise innovation initiatives as pandemic reveals digital gaps
Mon, 8th Mar 2021
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uc
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devops
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digital transformation
APAC banks rush to bolster digital transformations post-pandemic amid revelations of technological gaps, with digital banks seeing triple customer growth.
![Story image](../../../../../uploads/story/2020/07/15/preview_GettyImages-1049658918.webp)
Backbase expands APAC presence with new Aussie offices
Wed, 15th Jul 2020
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digital transformation
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fintechs
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forrester research
Digital banking software provider, Backbase, has opened two new offices in Sydney and Melbourne to expand its presence in the ANZ region.
![Story image](../../../../../uploads/story/2020/05/31/preview_GettyImages-1134453181.webp)
Backbase and Mambu partner to continue to evolve banking industry
Mon, 1st Jun 2020
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digital transformation
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banking industry
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financial institutions
Backbase and Mambu have joined forces to offer a comprehensive SaaS banking solution, helping financial institutions modernise and improve customer engagement.