B2C stories

Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.

AI 'leaders' in finance rush to pilots but lack rules, data and governance to scale tools into core, high‑accountability workflows.

Paxon names Ranjit Singh Nagra Business Development Manager to spearhead UK expansion and target growth in auto spares and eCommerce logistics.

Language learning platform Preply secures $150 million to boost AI tools and global growth, valuing the business at $1.2 billion.

Preply secures USD $150m Series D from WestCap at a USD $1.2b valuation to scale its human-led, AI-backed language learning platform.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

Hyvä has made its Magento front-end solution free and open source, aiming to help smaller retailers worldwide access advanced eCommerce technology.

Ecommpay won Silver at the 2025 eCommerce Awards for its payment innovation, also shortlisted for the RTIH Innovation Awards in Payments Innovation.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Ping Identity named Leader in three 2025 KuppingerCole reports for Access Management, Identity Fabrics, and Policy Based Access Management.

Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.

IRONMAN 4x4 has been awarded the 2025 iTnews Benchmark Award for Best Retail Project, thanks to a digital overhaul with Soul+Wolf and PKF Digital.

Monta has appointed James Eyton as Chief Financial Officer to enhance its executive team, aiming for significant growth across Europe and North America.

Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.

Fluent Commerce has been named a 'Leader' in The Forrester Wave: Order Management Systems, Q1 2025, praised for innovation and rapid customer results.

Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

FedEx readies for a festive surge in Asia Pacific, utilising tech solutions and a workforce of 28,000 to ensure seamless deliveries during peak shopping.