B2B Marketing stories
Fresh funding is prompting Bedrock Data to strengthen its leadership team as enterprises rush for better controls over sensitive information in AI systems.
As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.
Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.
Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.
The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.
Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.
AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.
Rising demand for cross-market corporate events has prompted Spalba to deepen its APAC push, with Singapore as the regional hub.
Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.
The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.
India is becoming a bigger focus for INVT as it courts distributors and industrial buyers with new automation and energy products.
Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.
Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.
Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.
Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.
Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.
Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.
Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.
