AI Overviews stories
Agentic commerce and the evolution of retail purchase behaviour
3 days ago
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digital transformation
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cx
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martech
Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Last week
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digital transformation
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cx
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martech
AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.
The zero-click future: How to optimize your email strategy for AI
Last month
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cx
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martech
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personalisation
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
Five red flags that suggest your AI content is actually hurting your rankings
Last month
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Thu, 26th Feb 2026
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data analytics
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digital transformation
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martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
FOMO.ai unveils Hello Gordon for AI-led interviews
Fri, 30th Jan 2026
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saas
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martech
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rpa
FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.
Semify buys Dragon Metrics to boost global AI SEO reach
Thu, 8th Jan 2026
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martech
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cdp
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google
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
AI-driven search reshapes digital brand visibility & discovery
Thu, 20th Nov 2025
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digital transformation
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martech
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ai
Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.
Storyblok & OtterlyAI partner to boost AI search visibility
Tue, 18th Nov 2025
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martech
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apm
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genai
Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.
Marketers struggle to prepare for AI-driven, click-less journeys
Thu, 13th Nov 2025
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cx
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martech
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partner programmes
Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.
Google unveils new AI tools for brands, marketers in SEA
Tue, 15th Jul 2025
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martech
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ai
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google
Google launches new AI tools to boost ad targeting and creative output for brands and marketers across Southeast Asia's diverse digital landscape.
Google boosts education with Gemini 2.5 & LearnLM updates
Thu, 22nd May 2025
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e-learning
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ai
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google
Google integrates LearnLM model into Gemini 2.5, enhancing learning with AI-powered explanations and multimodal content for global users.
Google reveals sweeping AI upgrades for Gemini & launches new Beam
Thu, 22nd May 2025
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quantum computing
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ai
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agentic ai
Google unveils major AI advancements across its Gemini platform, boosting Search, Workspace and video with new features and faster models.
Google unveils expanded AI search features with Gemini upgrade
Thu, 22nd May 2025
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ai
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payment technologies
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google
Google expands its AI search in the US with Gemini upgrade, adding advanced features like AI Mode, Deep Search, and live visual interactions.
Google launches AI-powered advertising upgrades for marketers
Thu, 22nd May 2025
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data analytics
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digital transformation
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martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Otterly.AI exits stealth, helping brands monitor AI search
Thu, 26th Dec 2024
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martech
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apm
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genai
Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.