Advisor stories
Channel partners risk losing customers if they cannot turn acronyms like UCaaS and SASE into clear business outcomes.
MSPs may see fewer alerts and lower workloads as the security vendor expands its Pax8 channel reach after a startup award win.
Routine tax workflows are shifting as 60% of US accountants now use AI weekly, with many expecting billing models to change.
Pipeline stalls when a feature demo is mistaken for a POC, wasting time and leaving buyers unsure what success looks like.
DocuWare's EMEA and APAC sales VP says UK channel businesses are failing customers by focusing on products rather than outcomes.
The move gives EMEA resellers a route to steadier software-led income as scanner margins come under pressure across the channel.
MSPs chase predictable hybrid IT revenue as research shows cloud management and security services leading demand across global markets.
Dell broadens its AI Factory with NVIDIA, touting 4,000 users and early adopters claiming up to 2.6x ROI as AI pilots scale up.
CyberArk names PwC its 2025 Global Partner of the Year as partner-led deals surge and certification-driven identity security gains pace.
The Freedman Group has acquired US wireless audio maker Lectrosonics, enhancing its global portfolio with famed professional audio technology since 1971.
Lenovo unveils new Hybrid Cloud Advisory Services to streamline cloud transformation for enterprises, focusing on AI-related workloads and operational efficiency.
Canadian small businesses will gain bundled payments and management tools as TD folds Clover point-of-sale devices into its merchant services.
The deal gives FirstCape a new platform for its New Zealand wealth businesses, with FNZ taking over build, migration and ongoing operations.
The refresh aims to reassure clients that senior hires still hinge on judgement, relationships and sector expertise despite rising automation in recruitment.
Auxilion has promoted Eleanor Dempsey to lead its advisory services, expanding her remit as it targets growth in Ireland and the UK.
Sharp New Zealand buys managed IT specialist Securecom, signalling a pivot from print hardware to broader cyber security and cloud services.
Westcon-Comstor unveils free Tech Insights programme to help EMEA partners assess cyber risk and AI data readiness for customers.
AI adoption and focused specialisation drive high-performing software channel partners, delivering over 20% revenue growth and stronger customer advocacy worldwide.
AVANT and Assured Data Protection partner to offer enhanced managed backup and disaster recovery services across North America using Rubrik and Nutanix technologies.
BGF injects £16.5 million into fintech firm Twenty7tec to boost product development and expand market reach, appoints Angela Williams as Chair.
