Adtech stories

Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company’s expansion across the continent.

Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.

Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.

Brightcove has teamed up with J:COM to power Ikimono Watch, streaming wildlife content from Japan’s zoos and aquariums, promising a seamless viewing experience.

Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

DoubleVerify’s latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market’s burgeoning potential.

Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

Auckland-based Stitch, renowned for specialising in advanced customer data platforms, strengthens its status with designation as a key Tealium strategic delivery partner in New Zealand.

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.