Adobe Firefly stories
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.
Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.
Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.
Adobe Firefly launches new AI tools for bespoke sound effects, video editing, and avatar creation, enhancing creative control and streamlining production.
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.
Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.
Prudential harnesses AI to speed up content creation by 70%, blending modern tech with brand ethics to engage customers more effectively.
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
