Account-based Marketing stories

In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.

Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.