YouGov appoints Laura Robbie as Asia Pacific CEO

Laura Robbie has been appointed as Asia Pacific CEO.

Robbie previously held the role of Australia managing director and will celebrate her three-year anniversary at YouGov in October this year.

Originally from Scotland, Robbie moved to Australia in 2008, before which she worked in international market research companies in Europe and the US.

Since moving to Sydney, she has also worked extensively across India and the Asia Pacific, including China and Japan.

"One of the key areas I will focus on in this role is to build on the strong foundations we have in place to grow a regional team that transcends our geographical borders," Robbie says.

"We have so much talent in the region and the ability to service clients globally and regionally, whilst maintaining the best [of] what makes each market unique."

"I think empowering our people to showcase their skills will drive momentum to power our ambitious growth plans and to increase our brand awareness of YouGov in Asia Pacific."

Robbie credits much of her career success thus far to having people who helped push her out of her comfort zone. Equally, she hopes to inspire and motivate others to do the same.

"I want to be able to create an environment where everyone feels safe to showcase their talents: even the ones that they don't know that they have yet," Robbie adds.

Robbie would also like to acknowledge the very substantial leadership and support of outgoing APAC CEO Julien Chevignon.

"Julien and his regional team built the APAC region for YouGov and off the back of this success, will be taking up the role of YouGov CEO for Western Europe."