Xtend reports 113% revenue surge amid global expansion

Singapore-based digital marketing company Xtend has reported a 113% increase in revenue for the first half of the 2024/2025 fiscal year.

Xtend is a digital marketing company based in Singapore that delivers data-driven advertising solutions for businesses across various sectors. Leveraging advanced technologies like artificial intelligence, the company optimises campaigns, improves performance, and helps clients engage more effectively with their target audience. 

Xtend offers various services, including programmatic advertising, dynamic product ad support, and creative optimisation. By utilising its own contextual inventory and rich first-party data, Xtend aims to deliver measurable results for e-commerce platforms and other businesses.

During this period, the company also saw a 147% rise in gross profit, attributed to its strategic global expansion, innovations in artificial intelligence, and the fostering of strategic partnerships.

The company's revenue growth spans several key regions, including Southeast Asia, Korea, the Middle East and North Africa (MENA), South Africa, and Mexico, further enhancing Xtend's presence and competitiveness in the digital marketing sector.

The CEO of Xtend, Karam Malhotra, stated, "Despite global economic uncertainty, Xtend has achieved breakthrough growth through our commitment to innovative technology and strategic market expansion. Our focus remains on driving our client's success through personalised, high-impact solutions and investing in world-class talent."

"We look forward to deploying our state-of-art technology to more and more commerce-oriented businesses across gaming, food, travel, and delivery as well as building custom solutions for remarketing to IOS and Android users in the world of user privacy. Thus, Xtend will grow into a hundred-million-dollar business in the two to three years."

Xtend's growth has been supported by several technological advancements, including the development of an end-to-end real-time advertising module, dynamic product ad support, proprietary demand-side platform development, and creative optimisation, facilitating improved campaign performance across various platforms.

The company has leveraged its own contextual inventory, a collection of robust, rich first-party data, and an AI-driven conversion engine to become a prominent partner for e-commerce platforms. This model delivers measurable results and has contributed to a sustained increase in Xtend's client base and revenue.

To meet growing demand and further enhance client engagement, Xtend is increasing efforts to expand its Product Management and Account Management teams, particularly in Asia.