WasabiCard expands payroll tools for livestream firms

WasabiCard has expanded its payroll and creator payout services for livestreaming businesses, with support for operations in more than 200 countries and regions.

The move targets a segment of the creator economy in which companies often need to pay employees, hosts, creators, affiliates and production workers across several markets at once. It also reflects broader use of stablecoins in cross-border business payments, particularly among firms that want to fund transfers digitally and settle them in local currencies.

Businesses can use WasabiCard's platform and application programming interface to manage bulk payouts, local fiat settlement, direct-to-bank transfers, card spending and transaction oversight. The service is aimed at companies running livestreaming operations with distributed teams and regular payment cycles across different jurisdictions.

Under the expanded offering, companies can handle payroll for regional staff, including operations, business development and account management teams. The platform also covers payments to hosts and contracted creators for livestream appearances, campaigns, bonuses and recurring fees.

Another use case is commission and revenue-share distribution. Creator agencies and related businesses can make batch payments for affiliate commissions, incentives and revenue-sharing arrangements instead of processing transfers one by one.

The system can also be used for production and freelance payments, including for moderators, translators, editors, designers and livestream operators working in different countries. In addition, firms can issue virtual or physical cards for eligible spending on travel, equipment, software, advertising and content production.

Businesses can fund payment activity with stablecoins and then initiate bulk payouts through the platform or its API. Those funds can then be converted into supported local fiat currencies and paid directly into bank accounts held in the recipient's own name through local payment rails.

WasabiCard currently supports cross-border payouts in more than 30 fiat currencies. It also offers virtual and physical card services in supported markets for online and in-person business spending.

Workflow integration

The system is designed to fit into existing payroll, creator-management and finance processes rather than replace them entirely. For businesses already using internal or third-party systems, WasabiCard can be used for funding, payment execution and local settlement after payment instructions have been generated elsewhere.

That approach may appeal to creator agencies, livestreaming networks and related commerce businesses that already use specialist tools to manage talent, campaign accounting and payroll administration. In those cases, payment infrastructure is typically one part of a broader operational stack rather than a standalone product.

Users can track payment status, fund flows and transaction records through a central dashboard. APIs can also connect payment data with internal finance and business management systems, giving companies a single view of outgoing payments across teams and markets.

Creator economy

The expansion comes as livestreaming businesses increasingly operate across borders, building networks of creators, hosts and support teams in multiple regions. That model can create administrative pressure because firms may need to manage salaries, campaign fees, commissions and production spending on different schedules and in different currencies.

For creator-focused businesses, the challenge extends beyond headline talent payments. Back-office staff, freelance editors, moderators and technical crews also need to be paid accurately and on time, while finance teams work to keep transaction records in order and reduce the friction involved in small, frequent cross-border transfers.

Stablecoins have drawn growing interest in that context because they allow firms to move funds digitally without relying on slower correspondent banking routes for the full transaction chain. In most business settings, however, the funds still need to end up in local bank accounts or be made available through conventional spending tools such as company cards.

WasabiCard is positioning its service to address that gap by linking stablecoin funding with local settlement and card-based spending. It describes the service as a way to bring payroll, creator fees, commissions and routine business expenses into one payment structure.

Ray Yang, Co-founder and Chief Executive Officer of WasabiCard, said changes in the creator economy were reshaping how businesses handle money across borders.

"The globalization of the creator economy is changing how businesses manage money. A single content operation can involve hosts, creators, MCN agencies and production teams across multiple markets," said Ray Yang, Co-founder and Chief Executive Officer of WasabiCard.

"Stablecoins give businesses greater flexibility in moving funds globally, while local payment infrastructure enables that liquidity to reach the people and businesses that need to be paid. We want to connect these two layers so that global payments can become a seamless part of everyday operations," Yang said.