Vertiv appoints Ben Crowe as vertical sales leader

Ben Crowe has been appointed as vertical sales leader, colocation (colo) and hyperscale, for Australia and New Zealand. Crowe will be responsible for developing strategic alignment and deepening relationships with the ANZ colo and hyperscale partners.

Crowe joined Vertiv in August last year as key account manager for its colo and hyperscale division in Asia Pacific and India. In this role, he developed strong partner relationships and demonstrated a proactive ability to enable partner-led growth, prompting the promotion to lead the colo and hyperscale ANZ business. Crowe will spend the next 12 months expanding the local team and increasing its footprint, especially with sustainable technologies.

"We're in a highly attractive industry for investment. COVID-19 sparked more digitisation and data centre activity, and many companies with a 'foot in' the industry, such as telcos and cloud players, are doubling down on colo facilities," Crowe says.

"As we capitalise on this market, Vertiv won't just be a supplier of data centre products and services, we will be a trustworthy partner in delivering the technology of the future and building out the white space," Crowe adds.

"Ben's appointment comes at a critical time for the colo and hyperscale division. The increased demand for data centre capacity has raised the issue of energy consumption in data centre construction and operation," Vertiv ANZ product and service sales director LuLu Shiraz says.

"While there are plenty of new technologies coming down the line that will support emissions reduction, there is plenty that can be done now to help navigate through this challenge.

"Ben's passion for the capital construction and experience delivering large 'white space' works gives us un advantage in our ambitions to become the partner of choice for colocation and hyperscale partners."