Thoughtworks, a global technology consultancy that integrates strategy, design and engineering, has announced product accelerators aimed to help organisations identify near-term opportunity areas and projects to apply generative artificial Intelligence (AI).

According to the company, organisations that meet customer's needs by investing in innovation and preparing for constant change outperform their peers in good times and bad. The effects are multiplied during unstable times where there are shifts in the competitive hierarchy in the industry.

Generative AI tools and technology are now easily available to everyone, including prospective customers and competitors. The differentiator will be how organisations leverage and integrate generative AI into their products and business to gain the greatest competitive edge, Thoughtworks states.

One such organisation, a global technology company, applied generative AI to enhance customer experience. Exploring opportunities in areas such as virtual advisors and education tools, our team is on track to deliver a collection of generative AI-derived product concepts, prioritising those with a concrete value proposition and compelling business case.

Thoughtworks Generative AI Product Accelerator is designed to enable business and product leaders to make more informed and strategic decisions on integrating generative AI into business product applications.

Organisations are able to:

• Gain a clear understanding of near-term generative AI use cases, risks and limitations for their specific industry and business function.
• Explore whats possible based on their business and customer needs and their existing technology landscape. 
• Create an actionable generative AI strategy and prioritised plan with clearly defined business value.
• Build a preliminary deployment plan for responsible AI with prioritised experiments and defined validation protocols.

Mike Mason, Chief Artificial Intelligence Officer, Thoughtworks, says, "Given the pace of advances in generative AI, its not surprising that many organisations are already experimenting. But without also planning how to scale successful pilots and integrate them into the business, there's a risk of only picking off the low-hanging fruit.

"With our Generative AI Product Accelerator, organisations will build plans that combine the art of the possible with the lenses of feasibility and value, and within weeks plot a course that achieves lasting value and scale."

Thoughtworks Generative AI Product Accelerator combines the Product Thinking Playbook, a proven approach to developing ambitious products, with Thoughtworks' expertise in data and AI to expedite ideas into reality and realise the business value of generative AI. With this offering Thoughtworks is focused on helping teams to manage the ethical and practical considerations of generative AI deployment.