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SuperOps & AWS unveil AI marketplace with $100,000 contest

Fri, 15th Aug 2025

SuperOps has announced the launch of an agentic AI marketplace for managed service providers (MSPs) and IT teams in collaboration with Amazon Web Services (AWS).

Marketplace details

The AI Agent Marketplace, developed and operated in partnership with AWS, is set to enter a beta phase in September. The platform will allow MSPs to procure ready-to-use AI agents designed for IT workflows such as ticket triage, alert remediation, and employee onboarding. Developers will also have the opportunity to publish their AI agents and generate revenue through the marketplace.

SuperOps stated that the marketplace is intended to accelerate the adoption of autonomous AI in daily IT operations. Companies in the sector will be able to integrate agents that automate routine tasks, aiming to bridge the gap between AI experimentation and practical deployment across organisations.

Supporting initiatives

To support the launch, SuperOps revealed two additional initiatives targeted at building understanding and innovation within the IT and MSP communities. The first is the creation of the SuperOps Agentic AI Community, designed as a resource and collaboration hub for MSPs, IT professionals and developers. The second is the SuperHack Hackathon, an event powered by AWS, which challenges developers globally to create autonomous AI agents designed for real IT industry scenarios. Winning entries from the hackathon will be included in the marketplace, and participants compete for a combined $100,000 prize fund.

Discussing the significance of the launch, Arvind Parthiban, Chief Executive Officer and Co-founder of SuperOps, said:

"This launch marks a significant turning point for the IT industry. We're giving MSPs a way to tap into real, autonomous AI that can solve their day-to-day challenges and help them stay ahead. Partnering with AWS makes it possible to scale this across the industry and bring powerful, usable agents into the hands of teams that need them now."

Industry landscape

SuperOps' new offerings come at a time when AI interest in the IT sector remains high, but widespread adoption continues to encounter challenges. According to a recent poll by Canalys cited by SuperOps, 61% of partners indicated they have difficulty moving AI initiatives beyond proof-of-concept with their customers. SuperOps said that the combination of a curated marketplace, a collaborative community, and an innovation-driven competition is intended to address the obstacles hindering broader AI deployment in IT environments.

The company's ecosystem intends to advance the sector beyond experimentation through several means: providing a platform for collaboration and learning, running the SuperHack Hackathon to incentivise the development of new solutions, and offering a marketplace for the secure and effective deployment and monetisation of AI applications.

Role of AWS

AWS is supplying the technological framework underpinning the marketplace, supporting its scalability, reliability, and performance. This infrastructure is expected to assist SuperOps and its users as agentic AI solutions are brought to production within the global MSP community at a larger scale.

Developers, managed service providers, IT professionals, and leaders are being invited by SuperOps to engage with the Agentic AI Community, with opportunities to either participate actively in the SuperHack Hackathon or mentor others taking part.

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