StarHub unveils lifestyle-inspired flagship shop at Paragon

StarHub has opened a new flagship shop at Paragon on Orchard Road, Singapore. The shop offers a retail environment designed to feel more like a lifestyle space than a typical telecommunications outlet.

The new flagship shop aims to provide customers with an intuitive, relaxed, and different technology experience from conventional retail formats. StarHub stated that this opening is part of its ongoing strategy to simplify technology and make it more enjoyable for everyday users, coinciding with Singapore's 25th anniversary of operations.

Upon entering the shop, customers are greeted by an open layout with calming aesthetics, including soft lighting and natural textures. The centrepiece, The Lawn, serves as a comfortable waiting area, surrounded by immersive digital displays showcasing StarHub's latest products, services, and entertainment offerings.

Instead of traditional queues and numbered counters, visitors are welcomed by a concierge and checked in. When their turn arrives, customers are notified via SMS and are met by a service advisor, with both names displayed on a tablet. Customers can also choose to book appointments online for added convenience.

Information, offers, and services are easily accessible through QR codes placed throughout the shop. These codes enable customers to obtain the details they need or request assistance at any time. Whether customers browse independently or interact with staff for support, assistance is always available.

In the mobile and accessories zone, visitors can test a wide array of devices and premium accessories firsthand. The home entertainment zone features the latest content, connectivity options, and technology in an interactive format for customers to try out. Both zones include a "Customer Favourites" wall, highlighting popular items and trending selections.

A dedicated lounge has also been introduced, providing priority service and complimentary coffee in a private setting for Starhub's Platinum customers.

To mark the opening of the Paragon flagship, a range of exclusive offers is available until 8 June. These include over SGD $100 in discounts, vouchers, and other benefits across selected StarHub services. For mobile customers, SGD $100 Takashimaya vouchers are available with any mobile trade-in, and SGD $100 off devices will be offered to new sign-ups or customers porting in on certain 4G Device Plans.

Broadband customers can receive a SGD $100 eCapitaVoucher when subscribing to 5Gbps or 10Gbps plans. HomeHub and entertainment customers are eligible for additional vouchers and promotional subscriptions, including a free standard Disney+ subscription for the first 100 customers who sign up for selected broadband or bundle plans on 20 May 2025. All mobile plan subscribers can also receive two months of free SmartSupport Plus, valued at SGD $19 monthly.

A special meet-and-greet event with Premier League legends John Barnes and Joe Hart is scheduled for 24 May, offering fans an opportunity to interact with the former footballers. A range of additional in-store activities will take place in May and June, including complimentary Galaxy wraps with any Samsung Galaxy S25 Series purchase, technology talks by Apple and OPPO focusing on artificial intelligence and cybersecurity, free mobile health checks provided by Asurion's mobile clinic, and in-person support from the Hub Troopers team.