Singapore-headquartered fintech startup BetterTradeOff has announced three major appointments as it prepares to expand its capabilities for financial institutions and consumers.
BetterTradeOff currently provides global financial institutions with a collaborative platform that allows advisors to work together with clients on a plan to finance and protect their dreams. The platform combats the complexities of traditional financial planning, leveraging real-time data and analytics to help advisors provide clients with a meaningful and intuitive understanding of their current financial situation.
The company is now expanding capabilities for its life-planning solution for financial institutions, as well as a planned launch of the life-planning tool direct to consumers.
As part of the expansion, the company has appointed a new non-executive director, a new chief marketing officer, and a new chief product officer.
Karen Fawcett joins BetterTradeOff as a Non-executive Director, bringing valuable insight and strategic counsel to BTO's senior management.
Fawcett is currently a Non-Executive Director of INSEAD and formerly Global CEO of retail banking as well as Head of Brand and Marketing at Standard Chartered.
Fawcett has a broad career across wholesale and retail banking, global strategy plus brand and marketing. Prior to her career in banking, Fawcett was a Partner with Booz Allen Hamilton specialising in financial services in the Asia-Pacific region.
Shannon Cullum joins BetterTradeOff as Chief Marketing Officer, bringing with him over 25 years of experience in the world of marketing and communications, including nine as a CEO within leading multinational ad networks Saatchi - Saatchi and MullenLowe.
He has worked on more than a hundred multimedia brand campaigns, spanning 30 plus countries and over 20 consumer categories. He joins BetterTradeOff to lead development of the B2C brand proposition and spearhead the consumer launch.
Alex Shiu has been appointed as Chief Product Officer. He joins BetterTradeOff from Hotels.com where he was most recently Head of Strategy and Business Development for Asia Pacific, leading commercial trading and long-range strategic development of the brand in the Asia Pacific region.
Shiu is a Silicon Valley and Asia Pacific eCommerce veteran with a wealth of experience across major online marketplaces and globally scalable platform businesses, including eBay, Yahoo!, Walmart eCommerce, Lazada and Expedia.
In 2018, BetterTradeOff won the Global FinTech Hackcelerator, which was organised by the Monetary Authority of Singapore (MAS). The company also won the “DIAmond Award - Most Innovative Start-up” at the most prestigious InsurTech event in the world, the DIA Conference 2018.