SALESmanago boosts WhatsApp & AI-led eCommerce tools
SALESmanago has expanded its eCommerce engagement platform with updated WhatsApp messaging and on-site recommendation tools, as it increases product development activity for 2026.
The company said it has enhanced a native WhatsApp integration and updated its Recommendation Frames feature. The changes focus on more personalised messaging and product suggestions across web journeys.
WhatsApp updates
SALESmanago said the WhatsApp integration now supports personalised multimedia messages. The company also described automated journeys that use customer behaviour signals and data integrations.
It highlighted use cases such as abandoned cart messages and restock alerts. The company said brands can use customer profile data held in the platform to tailor messages.
WhatsApp has become a priority channel for many retailers and consumer brands. Vendors across marketing automation and customer engagement have increased their focus on messaging channels as email and paid media costs rise.
On-site recommendations
SALESmanago said its Recommendation Frames can now run on websites, landing pages, and pop-ups. The company positioned the feature as a way for brands to show products during purchasing decisions.
The business also pointed to its Recommendation Architect product. It described the tool as using AI, rules, and scenarios for product and content recommendations.
These updates sit within a broader approach that links messaging with on-site personalisation. SALESmanago said it is working on closer alignment between marketing and eCommerce workflows.
Analytics and governance
Alongside the messaging and recommendation changes, SALESmanago said it has made updates in analytics and governance. The company linked those changes to data quality and customer data rights.
It said the platform now includes enhanced delivery reporting, clearer unsubscribe tracking, and greater flexibility in in-app communication options. The company framed the additions as giving marketers more control over audience health.
Leadership shift
SALESmanago said the product push comes under newly appointed CEO Phil Draper, who joined from DotDigital. The company described the leadership change as a move toward more connected customer engagement.
The company operates as a European SaaS provider in the customer engagement market. It said it works with more than 3,600 mid-size businesses worldwide.
SALESmanago has also grown through acquisitions. It previously acquired Leadoo and Thulium, and said those deals added personalisation, conversational marketing, and contact centre functions.
Michael McNeal, VP of Product at SALESmanago, set out the company's view of how customer experience technology is changing.
"The next wave of customer experience will be defined by intelligence and immediacy," said Michael McNeal, VP of Product at SALESmanago. "Brands are under pressure to anticipate needs, respond in the moment and deliver experiences that feel consistent whenever and wherever a customer chooses to engage. Our focus for 2026 and beyond is to provide a platform that is more powerful, easier to use, and provides faster time to value; one that is intelligence-led and marketer-driven. This enables marketers to move beyond manually building reactive communications and pre-defined customer journeys - and instead to deliver active, agile experiences that are more aligned, and measurably more impactful."
SALESmanago said it plans further development work during 2026 as brands adopt more real-time customer engagement and increase their use of AI across marketing and commerce journeys.