PixVerse raises USD $439 million to expand into games

PixVerse has closed a Series C extension, bringing its total Series C fundraising to USD $439 million, as it expands into interactive entertainment.

The extension drew new backing from Alibaba, Lollapalooza Capital, Ivy Capital, Grand Mount Capital, Eastern Bell Capital, Mirae Asset, BlueFocus and CloudAlpha. Existing investors iGlobe Partners and LionX Ventures also participated.

Based in Singapore, PixVerse is an AI video generation platform with more than 150 million users across 177 countries, according to the company. The fundraising comes as it pushes beyond video creation into games and live interactive formats.

The move is centred on R1, a real-time world model launched earlier this year. PixVerse says the system shifts video generation from fixed outputs to an interactive stream that responds to user input, and has since been updated with shared worlds and personalised avatars for multiple users.

New products

Two products sit at the centre of the expansion. One is the PixVerse Game Engine, which applies R1 to game creation and lets players interact with generated worlds through natural language. The other is real-time interactive livestreaming, in which AI-generated characters respond live to viewer input.

PixVerse says the game engine is designed to reduce the need for traditional development steps such as modelling, animation, sound design and narrative scripting. Instead, creators define rules and structure while the system generates the world in real time.

The approach reflects a broader effort by AI companies to test whether generative systems can move beyond static media into environments continuously shaped by users. For PixVerse, it marks an attempt to turn its video tools into a broader entertainment platform.

Founded in 2023, PixVerse says it reached unicorn status earlier this year. Its core business has focused on generating video from prompts, photos or clips for both individual creators and professional film teams.

Jaden Xie, Co-Founder and President of PixVerse, linked the company's next step to its original pitch around accessibility in video creation.

"From the start, we set out to make professional video creation accessible to everyone. That same belief now drives everything we are building toward interactive worlds," said Xie.

Investor mix

The investor line-up in the extension includes strategic and financial backers across technology, media and entertainment. Alibaba is the most prominent new name in the round, alongside asset manager Mirae Asset and advertising company BlueFocus.

The participation of returning investors suggests continued support from existing shareholders as PixVerse broadens its product scope. LionX Ventures is linked to OCBC, one of Singapore's largest banks, while iGlobe Partners has a track record of backing technology companies in the region.

PixVerse did not disclose a valuation, but the size of the Series C places it among the larger funding rounds disclosed by an AI media company in Asia. The extension followed continued interest from international investors, according to the company.

Interactive shift

As generative AI companies search for new commercial uses, games and live entertainment have drawn interest because they offer recurring engagement rather than one-off content creation. PixVerse is positioning R1 as the technical foundation for that shift by generating environments that change in response to user actions.

Changhu Wang, Co-Founder and Chief Executive Officer of PixVerse, described the move as a different model for how games are built and experienced.

"Generative models have always had the potential to power experiences beyond what we are used to. What we are building now is the architecture to realize that. We are building a system where the world a player inhabits is not pre-rendered but continuously generated, in real time, in response to what they do. That is a fundamentally different foundation for what a game can be," said Wang.