Nutanix has announced the next era of Elevate, a global partner program designed to re-define the partner engagement journey.

Nutanix has evolved the Elevate program focus to provide a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework, the company states.

This includes an expanded benefits package to build a partner profit continuum.

Christian Alvarez, Senior Vice President of Worldwide Channel Sales at Nutanix, says, “The IT industry is at an inflection point in how customers want to procure and consume technology.

"With our updates to the Elevate program, we’ve addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives.”

In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles.

New updates to the Elevate Partner Program include:

Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle

For the first time in Elevate’s history, Nutanix has extended program incentives to include not only partner organisations, but individual sellers and systems engineers to ignite new customer acquisition growth. The New Business Individual Incentive will reward individual sellers and systems engineers at eligible resellers and services providers each time they sell Nutanix into net-new accounts.

In the coming months, Nutanix will begin to roll out a pilot program for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their Nutanix customers.

New incentive for partners that lead sales cycles autonomously

Nutanix launched a Channel Led Selling Rebate Incentive for Elevate, built to reward resellers who drive deals through the entire sales cycle autonomously.

Nutanix is enabling partners to realise this selling motion through new tool sets like the recently revamped Sizer 6.0 capacity planning tool and enhancements to Nutanix’s Performance + Deal Registration program.

A continued focus on building partner competencies through education and certifications

The Elevate program requirements introduced a new Sizing Associate accreditation requirement for all levels, designed to enable partners to speed up sales cycles through rapid capacity planning, quoting and order fulfilment using Nutanix Sizer.

Various partners commented on the announcement.

Scott Winslow, President at Winslow Technology Group, says, “As a Nutanix Champion partner, we are excited about the enhancements to the Nutanix Elevate Partner Program that drive new market opportunities for Winslow Technology Group. The Elevate Program provides a value-based, partner-first approach to enable ongoing success for both our company and our customers.”

Arturo Moncada, Country Manager at SCC Spain, says, “The Nutanix Elevate Program has been the framework in which we have been able to develop our skills, to position ourselves competitively in the market and to help us grow profitably."

Atul Gosar, Managing Director and Co-Founder at Network Techlab, says, “Nutanix’s commitment to enabling its partner ecosystem to capture new market opportunities and build profit continuums really sets the Elevate Partner Program apart."