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NP Digital Bolsters Asia Pacific Operations with Senior appointments
Tue, 17th Oct 2023

The international marketing entity, NP Digital, has enhanced its Asia Pacific operations with the addition of two senior appointments in Hong Kong and Malaysia. These appointments signal an effort to bolster enterprise growth in the APAC region. NP Digital, renowned for its comprehensive performance marketing solutions and founded by marketing guru Neil Patel, has welcomed the addition of Gary Cheung and Melissa Cheng to their Asia Pacific team.

Cheung assumes the role of General Manager for both Hong Kong and Taiwan, whilst Cheng will be heading the Malaysian operation as Country Manager. The duo will spearhead NP Digital's expansion in their respective countries, maintaining close collaboration with the Asia Pacific team. These include recent additions Manuel Denoual, General Manager of NP Digital Singapore, and Kris Casey, the Snr SEO Lead. NP Digital, known for its full-funnel expertise, from SEO and data analytics to programmatic, additionally boasts an award-winning platform, Ubersuggest.

Having amassed over 15 years of experience in APAC's key growth sectors, Cheung brings valuable know-how from previous positions at Publicis Media, SearchGuru, and iProspect. Cheng, on the other hand, is looking to leverage her background in paid media, gleaned from her tenures at ADA, AdColony, and Yahoo. Both Cheung and Cheng will report directly to Dan Kalinski, the Managing Director for the APAC region.

Dan Kalinski lauded the new recruits, stating, "In the rapidly evolving digital marketing landscape, NP Digital is dedicated to reshaping success metrics, prioritising outcomes that drive profitability and scalability over vanity metrics. The addition of Gary and Melissa underscores our commitment to the APAC region. Gary's extensive regional and global experience and Melissa's media expertise align perfectly with our mission to deliver unparalleled results for our clients in Asia. They are poised to lead NP Digital's expansion and innovation in the region in tandem with our strong APAC team."

As the digital economy in APAC continues to surge, expected to hit the $1 trillion mark by 2030, NP Digital remains committed to enlarging its operational footprint. The agency offers meticulously tailored solutions to the quickly growing number of digital consumers.

Established by Neil Patel, an acclaimed author and influential marketer according to Forbes and The Wall Street Journal, NP Digital launched in 2017. Over the years, Patel's gusto and knowledge have been instrumental in shaping the agency's visions. Catering to over 500 clients globally, the agency services large brands such as CNN, Adobe and Hewlett Packard, as well as e-commerce start-ups planning further expansion in the foreseeable future.