Linktree announces new executive leaders for growth

Linktree, the leading link-in-bio platform, has announced that Monica Austin, Farnaz Azmoodeh, and Sam Rogoway will be joining the company as the Chief Marketing Officer, Chief Technology Officer, and Chief Product Officer, respectively. This announcement comes as Linktree has reached a milestone of 33 million global users. Linktree CEO, Alex Zaccaria, said the company had taken its time to find the best executives to help lead Linktree into its next phase of growth.

Farnaz Azmoodeh, who joins from Snap Inc., brings over 20 years of experience in leadership positions at some of the world's biggest technology companies, including Google. Her team at Snap built the company's Camera capabilities and architected the end-to-end media delivery, and she also oversaw Snap's growth during a period of rapid expansion. She will focus on building out Linktree's engineering team in the States, Australia, and beyond.

Sam Rogoway, previously Chief Product and Content Officer at Headspace, has over 15 years of experience in the intersection of content and technology. He is a proven product leader with deep roots in consumer tech and the creator economy. Sam is focused on building out the product org in the States and beyond.

Monica Austin, who was most recently Global Head of Marketing and Communications at Calm, the #1 mindfulness app in the world, has also worked for four years at Netflix leading global creative marketing for original series. She reimagined Calm's content promotion and brand, and oversaw all social, editorial, communications, and publicity for the app. She is focused on building out the marketing org in the States and around the world.

"I know Farnaz, Sam, and Monica will each have a massive impact on our growth, product, Linkers, and how we realize the Linktree Vision: to empower anyone to curate and grow their digital universe," said Alex Zaccaria. "I'm honored to be able to work with and learn from them, and I can't wait to get stuck in!"