Legend AI & T&B Media join forces for artist support

Legend AI has announced a new collaboration with T&B Media Global that aims to assist artists and creatives in protecting and monetising their AI-generated content.

The partnership brings together Legend AI's platform, which offers blockchain-powered content authentication, and T&B Media Global's distribution capabilities, establishing an opportunity for artists to profit from their digital legacies. This collaboration includes an expansion into Southeast Asia, enhancing the global adoption of AI in entertainment.

Zachary Wang, Chief Executive Officer of Legend AI, stated, "Our goal at Legend AI is to empower artists, both living and post-life, by extending the value and longevity of talent IP, enabling artists and their families to benefit from their creative legacies throughout their career and beyond." According to Wang, the advancements in AI technology have unlocked new revenue potential for talent. "Our partnership with T&B allows us to showcase the true value we can bring to global creators in this new era. We look forward to working with T&B to bring artists around the world more control over how their AI content is created while providing them monetization opportunities for the content they endorse," Wang added.

The Legend AI platform combines AI-driven content creation, blockchain authentication, and IP rights, providing artists with a structured way to manage and monetize their talents. Artists can set preferences for how their content is produced, safeguarding their legacy against unauthorised AI replication.

Dr. Jwanwat Ahriyavraromp, the Founder and Chief Executive Officer of T&B Media Global, commented, "As the entertainment industry evolves, it's vital that creators have the tools and support to thrive in an AI-augmented world. Partnering with Legend AI allows us to get a step closer on our mission to empower creators and talent by providing a cutting edge and transparent platform for them to monetise their artistry, protect their legacy, and shape the future of their creativity."

Legend AI serves as a supplementary revenue stream for artists, responding to the increasing normalisation of AI in art, music, and content creation. The platform aims to help artists capitalize on AI technologies while maintaining control over their intellectual property.

Wang highlighted the challenges faced by artists such as Drake or Bruno Mars, whose extensive public catalogues are susceptible to unauthorised AI-generated content. "Today, anyone can use AI to generate content resembling famous artists with extensive public catalogues, like Drake or Bruno Mars, leaving the artists without a way to monetize these creations. While legal action is an option, it's impractical for the artists to pursue every instance of unauthorized use. Our platform provides a legitimate and streamlined opportunity for artists to officially endorse AI-generated music and content according to their own terms and preferences, empowering the artists to maintain control over their creations and IP," Wang said.

Legend AI is backed by a variety of investors, including Adam Braun, Arctic Advisors, Ascan Investments, Awaken Finance, Fan Zhang, Patrick Yang, Predli AB, Stephen Vann, T&B Media Global, White Lion Capital, and ZICO Trust.