Hotel Des Arts Saigon lifts revenue with IDeaS software

Hotel Des Arts Saigon reported a 21.6% increase in revenue per available room after adopting the IDeaS G3 Revenue Management System. In its first year with the system, the hotel also recorded a 13.5% improvement in Revenue Generation Index.

The Ho Chi Minh City hotel introduced the software to respond more quickly to changes in demand, pricing opportunities and inventory pressures in a market where booking patterns can shift rapidly.

Before the change, the hotel used an older revenue management tool that relied on manual reviews and updates. The process slowed pricing decisions and restriction changes, while requiring staff to spend more time managing overbooking and daily revenue tasks.

Management said those delays made it harder to capture revenue during periods of stronger demand. As pricing in the local market became more dynamic, the limits of manual work became more visible in the hotel's commercial performance.

The new system provided pricing and restriction recommendations based on demand signals. It also introduced yield decisions tied to Last Room Value and automated parts of overbooking management.

After seven months, the hotel recorded a 20% uplift in RevPAR in the fourth quarter of 2025, alongside time savings for the revenue team.

Tram To, Director of Revenue & E-Commerce at Hotel Des Arts Saigon, described the operational issues the hotel faced before the switch.

"When demand increased, it took time to review pricing, implement rate changes, and adjust restrictions. That delay sometimes meant missed opportunities," To said.

A more automated approach allowed staff to respond faster when demand conditions changed. Management added that the system became more effective as more property data flowed into it over time.

"IDeaS G3 RMS helps us respond quickly to market changes, so we don't miss revenue opportunities," To said. "Importantly, the earlier you implement the system and the stronger the data feeding it, the better it can learn your property. Over time, that leads to more accurate insights, stronger optimization, and better revenue results."

Market pressure

Revenue management software has become more common across hotels as operators try to balance room rates, occupancy and distribution costs in markets with volatile travel demand. In urban destinations such as Ho Chi Minh City, hotels often need to revise pricing and stay restrictions quickly when events, seasonal shifts or sudden changes in travel activity affect bookings.

For Hotel Des Arts Saigon, the challenge was not only setting room rates but also maintaining tighter control over inventory and overbooking. Manual intervention in those areas can increase workload for commercial teams and slow decision-making.

IDeaS, which is owned by SAS, said it has more than 34,000 installations globally across hotels, resorts, cruise lines and parking operations. The company focuses on software that forecasts demand and supports pricing and revenue decisions in hospitality.

Jurgen Ortelee, Managing Director, APAC, IDeaS, said the case reflected wider shifts in hotel revenue management in fast-changing city markets.

"Hotels in fast-growing urban destinations like Ho Chi Minh City face an increasingly dynamic commercial environment, where opportunities can emerge and disappear quickly. Hotel Des Arts Saigon's success demonstrates the value of moving beyond manual decision-making and embracing a more intelligent, data-driven approach to revenue management. By doing so, the hotel has strengthened its market position, improved commercial performance and equipped its team to focus on higher-value strategic decisions," Ortelee said.